1. RSS Podcast Write/Collaborate Blog

2. Hospitalist, Cleveland Clinic
Web 2.0 in Medicine
Author: Ves Dimov, MD
Clinical Assistant Professor of Medicine, Cleveland Clinic Lerner College of Medicine
Hospitalist, Cleveland Clinic
December 27, 2006

3. This presentation was featured in BMJ 4 days ago:
How Web 2.0 is changing medicine. Dean Giustini. BMJ 2006;333: (23 December).
It feels strange to read a journal for years and then to see you name mentioned there…

4. Any reputable website has an “About Us” section
About Us (me)
Any reputable website has an “About Us” section

5. Who are you to talk to me about Web 2.0 and websites?
I have made 9 websites
They have been featured multiple times BMJ and Medscape
Abstracts presented at ACC, ASN and Cleveland Clinic Perioperative Summit

6. How many people visit your website?
One million page views since Just imagine, you have written a book and somebody reads 3,000 pages of it… every day
350,000 visitors from all over the world
This is probably a larger readership than many journals
Google loves content

7. If I can do it, you can do it too
The question is: Why would you want to do it?
Let me show you why with this presentation

8. Web 2.0 in Medicine

9. The web world is changing before our eyes
What is Web 2.0?
The web world is changing before our eyes

10. What is Web 2.0? Web 2.0 is a collection of (mostly) free web services
You can’t buy Web 2.0 at the store but you can use it today

11. Web 1.0 vs. Web 2.0 Web 1.0 users follow links to content
Web 2.0 users comment, edit and create content
It is user-created content. For the user, by the user

12. Web 2.0 = Web as a Platform just like Windows (and better)

13. RSS Podcast Write/Collaborate Blog

14. Web 1.0  Web 2.0 Web 1.0  Web 2.0 Portal, like Yahoo 
Search, like Google
Publishing (websites) 
Participation (blogs, comments)
Stickiness, stay on the website 
Syndication, RSS, Podcast, website follows you
Britannica Online 
Wikipedia
Directories, Favorites 
Tags - De.licio.us
MS Word
G Docs & Spreadsheets
Ads, like DoubleClick 
Google AdSense

15. Why should I care about Web 2.0?

16. Where is my place in all that?
Everybody is busy
Web 2.0 saves time by helping you get exactly the information you are interested in
Blogs let you create content and share it others – this is content created FOR the user BY the user

17. How can I use Web 2.0?

18. RSS Podcast Write/Collaborate Blog

19. RSS

20. What is RSS? RSS = Really Simple Syndication
A hybrid between a personal assistant and your “inbox for the web”

21. RSS to Master the Information Overflow
Get only the news you want  River of news concept, e.g. Medscape
"It's like having a personal assistant who goes through every publication and blog that could possibly interest you and picks out stories to bring to your attention" -- PC Magazine
Instead of visiting 20 websites per day, let them send information to you  Bloglines or Google Reader

22. RSS
Subscribe to specific searches on Pubmed (e.g. cardiac resynchronization therapy) or any search engine and collect them in one place
Subscribe to the major medical journals RSS feeds

23. RSS = Inbox for the Web RSS is like you email “inbox for the web”
Collects all the information you need in one place
I rarely visit websites anymore despite reading more than 200 sites a day
RSS reader is the central point

24. RSS Podcast Write/Collaborate Blog

25. Podcast

26. What is a podcast? Podcast = portable broadcast (audio file) iPod file
It’s portable, you can take it with you whenever you go

27. Podcast
Podcast is a downloadable audio file. You can subscribe via RSS
Most major journals feature weekly audio summary of contents
You can listen when you commute to work or exercise
Make CME portable by using text-to-speech

28. Videocast
Video Podcasts on Health Edge by the Cleveland Clinic
JAMA

29. Top 5 Podcasts ACC Conversations with Experts - link
Johns Hopkins Medicine
JAMA Audio Commentary
NEJM This Week
Lancet

30. How to listen to podcasts?
P ortable audio
P C
P od  iPod/iTunes

31. Persistent Search Set up a search query
Get updated any time something new is published about your search term
Cleveland Clinic uses the concept on its front page

32. RSS Podcast Write/Collaborate Blog

33. Write/Collaborate Online

34. Google Docs&Spreadsheets is for Writing and Collaboration
Online MS Word and Excel alternatives
Several users can revise a document at the same time, compare the revisions
No more ing back and forth different versions of a Word document
Export to MS Word, Excel or PDF

35. RSS Podcast Write/Collaborate Blog

36. Blog

37. What is a blog?
Blog = Web log
Easy-to-make website

38. Web 2.0 = Give the power back to the user
It’s not difficult at all
Creating a website is as easy as opening an account
Maintaining a website is even easier

39. How easy?
Google’s Blogger claims that it takes 5 minutes to start a website.
The NY Times gave it a try and it took them 4 minutes

40. How can I make a website? Google Blogger.com or WordPress.com
And many others - all for free

41. What about those bloggers?
Blogging can’t be serious, right?
Right
They may not be serious but they get millions of visitors

42. Compare CCF CME website gets 1.3 million visitors per YEAR
I have 200, ,000 visitors per year
DailyKos has 5.4 million per WEEK, 700,000 per day. In other words, they make the CCF CME yearly count in 2 days

43. Blogosphere
Collection of blogs on the Internet is called blogosphere and is doubling in size every 5 months
A new blog is created every second

45. More and more people see the world through “Google eyeglasses”

46. An Example of Web 2.0

47. Search Search for: Clinical Cases Clinical Cases Cardiology
Clinical Cases Nephrology
Procedure Note
Admission Note
Central Line

48. Clinical Cases and Images
A website based on the Google blog platform
It is NOT a blog
This is a small example of Web 2.0
See the visitors statistics

49. Using Blogging Software to Create a "Regular" Website
You don’t have to be a blogger to use blogging software
You can create a regular website (NOT a blog) for free, host it for free and even make money off of it with Google AdSense

50. Why do I need a website? Collect interesting articles
Write down research ideas
Collect interesting cases
Make your own educational portfolio and share it with the world
Post your resume/CV
Make a website for your practice

51. How about HIPAA and patient cases?
There are 18 identifiers that must not be present in the case description

52. How not to blog and get fired?
Always check with your boss
Comply with the institutional blogging guidelines (if available)
Your patients may be blogging about you
Do not blog about them in any HIPAA-identifiable way

53. RSS Podcast Write/Collaborate Blog

54. Web 2.0 is here to stay Nobody can stop the world

55. It’s all about user-created content
You (the user) create content
Share it with other users

56. Take Home Message
Web 2.0 offers a great opportunity. We should use it to:
Benefit our patients
Stay updated
Share knowledge with medical professional all over the world
Take research collaboration to the next level
Career advancement

57. Questions?

58. RSS Podcast Write/Collaborate Blog

59. Web 2.0 Services I Use Daily
Google
GMail
Bloglines
Google Docs & Spreadsheets
Blogger
Google Calendar
iTunes