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Jobs Profile – Careers Assignment Unit 8: Understanding the TV and Film Industry
Aisling Sweeney
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Job Profile 1 – Advertising Art
Director Art directors (often known in the advertising industry as 'creatives') design visual concepts for eye-catching advertising campaigns. If you are imaginative and have a flair for art and design, you might enjoy this job. To be good at this job you will also need to be a good communicator and work well in a team. You should have resilience and the ability to work to deadlines. To get into this job, your creativity and ability in art and design are the most important things. However, most art directors have studied design and have a BTEC HND or degree in graphic design, advertising design, illustration or fine art. Getting work experience, paid or voluntary, is the main route to getting into this job. Entry Requirements Needed: Good creative design skills High level of artistic ability – have studied design in the past (most art directors have studied design and have a BTEC HND or degree in graphic design, advertising design, illustration or fine art.)
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Skills, Interests and Qualities to be an advertising art director:
To be an advertising art director you should have: •creativity and imagination •good art and design skills, including an understanding of photography and printing •excellent communication and team working skills •good computer skills •a good eye for detail •the ability to work under pressure and to strict deadlines •resilience and the ability to cope with criticism of your work •good business sense and awareness of budgets. Working hours, Conditions and Income: Your hours could vary – you would usually work Monday to Friday, but your days may often be longer than 9am to 5pm if you had deadlines to meet. The work is office-based, but you may also travel to meet clients or visit studios or locations where advertisements are being made. Starting salaries are often between £18,000 and £25,000 a year. With experience, earnings can be between £25,000 and £50,000. Senior creatives in leading agencies can earn up to £100,000.
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Job Profile 2 – Single Camera Operator (Portable Single Camera)
About Job Profile/Role: Camera Operator (Portable Single Camera) is a senior role within television camera departments. The role's duties vary depending on the type of production. On high budget dramas or commercials, their main role is to support the Director of Photography (DoP or DP) and the Director, by accurately carrying out their instructions regarding shot composition and development. They also cover drama productions, documentaries, current affairs and news, shooting on various tape or digital formats. Camera Operators are usually selected by the Director, but sometimes by the DP. They work closely with the First camera Assistant (Focus Puller). They oversee the preparation and checking of camera equipment. During shooting, they are responsible for all aspects of camera operation, so that the DP can focus on lighting and overall visual style. While the DP and Director discuss their composition of each shot, the Operator ensures that the camera and associated equipment are ready for the required set-up, keeping an alert for any last minute changes that may occur.
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Job Profile 2 – Single Camera Operator (Portable Single Camera)
Supporting the Director of Photography and the Director with shot composition and development on high budget productions Being responsible for all aspects of camera preparation and operation. Requirements for the job role: To do this role, you will need to: Have artistic ability and be able to offer creative input. Have good color vision, and excellent hand-to-eye co-ordination. Have a strong affinity with technology, knowledge of the relevant electronics and an in-depth knowledge of the principles of camera work. Have good communication skills and show diplomacy and sensitivity when working with artists, production staff and crew. Have good I.T skills. Understand the requirements of the relevant health and safety legislation and procedures
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Job Profile 2 – Single Camera Operator (Portable Single Camera)
Qualifications needed for Job role: You do not need a specific qualification to work in this role. Instead, you would usually learn the practical skills required through hands-on experience on the job. That said, continuing professional development is vital, especially as camera technology changes rapidly.
Basic stills photography, which develops visual and composition skills, also provides a useful starting point in training for this role.
If, however, you are considering taking a TV production course in higher education, the following courses have been rigorously assessed by the TV industry and awarded the Creative Skillset Tick for the high standard of education they provide and the degree to which they prepare you for a TV career.
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Job Profile 3 – Gaffer (TV)
About Job Role/Profile: Gaffers are responsible for all the practical aspects of lighting sets and locations. They work closely with lighting directors in order to fulfill their creative vision for the productions lighting. They work on all genres of television programming, including multi-camera and single camera shoots, in studios, Outside Broadcasts (OBs) and on locations. They report to the Lighting Director, Director of Photography (DoP), the lighting company or the production company During pre-production, Gaffers discuss all lighting aspects of the production with relevant heads of department, including crewing and equipment requirements, and shooting dates and durations. They then produce a list of the required equipment and request quotations from lighting companies for consideration by the Lighting Director or production company. If the quotations are over budget for the production, they may suggest solutions during discussions with Lighting Directors or production personnel. Once this is all agreed, Gaffers order the required equipment from lighting companies and specify the crewing requirements.
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Job Profile 3 – Gaffer (TV)
Qualifications/Requirements need for Job: Have a deep knowledge of what can be achieved in terms of lighting for each production, in any particular studio or location. Be able to interpret lighting plans, including all aspects of the rig, scale drawings of all lamps and their positions, and what lighting gels and circuits to use. Have strong team-working skills, both within the lighting department and with other departments involved in the production. Have an understanding of all aspects of television production. Have knowledge of electrical theory and practice. Have excellent IT skills. Be adaptable and resourceful before and during the production process Be quick and logical in solving problems. Have good communication skills. You must be a fully-qualified electrician to be a Gaffer, with relevant City & Guilds or electrical engineering qualifications at HND. Creative Skillset has developed a National Vocational Qualification (NVQ) at Level 4 for Gaffers. This qualification is awarded by City and Guilds You will need to keep your skills up to date with further training as television lighting technology and techniques are constantly changing.
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Job Profile 4 – Social Media Manager
Qualifications: Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples). Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios. Maintains excellent writing and language skills. Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field. Displays ability to effectively communicate information and ideas in written and video format. Exceeds at building and maintaining sales relationships, online and off. Makes evident good technical understanding and can pick up new tools quickly. Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
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Job Profile 4 – Social Media Manager Essential duties:
Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the company’s ideal customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open stream for cross-promotions. Develop and expand community and/or blogger outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Design, create and manage promotions and Social ad campaigns. Compile report for management showing results (ROI).
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5 year plan for future After my course at NWRC, I am attending Ulster University at Coleraine to carry on my degree for creative media production that will consist of 3 years. I hope to pursue my career in the creative media production industry after university, My plan is to start a blog and my own personal youtube channel to display my ideas/work that I have done in both college and university and any other outside work I do in my spare time. Also, I would like to work in the social media management role for a small business, as I have good knowledge on social media and how it works.
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