1. Managing the Client’s Social Media
WisDOT Zoo Interchange Social Media
Midwest ITE 2017

2. HNTB’s current social channels
2,120 page likes
37,930 followers
Jen --- Here’s where we are today. We are currently using Twitter, Facebook, LinkedIn and Instagram. Instagram is the newest channel.
Our path started almost two years ago when Andrew first built these channels. Then, since I came on board, we’ve worked to formalize our path a bit further, organize our content and try to optimize each of these channels individually.

3. Zoo Interchange overview
$1.7B project cost
340,000 vehicles/day
Junction of I-94, I-894 and I-41/US 45; 9 miles of freeway
6 local access interchanges
Major Stakeholders impacts:
Milwaukee County Zoo
MRMC (Milwaukee Regional Medical Center)
MCRP (Milwaukee Co Research Park)
Wisconsin State Fair Park
Milwaukee County Facilities
Mayfair Mall
Regional Stakeholder impacts
Local Stakeholder impacts
TMP/PI (Traffic Management Plan/Public Information) consultant support
Milwaukee, WI

4. Zoo Interchange Public Information
Resident Outreach
Business Outreach
Special Events
Multiple Tools to Inform
Print materials
Website –
One-on-One meetings
blasts
Facebook and Twitter
News Media

5. Zoo Interchange social channels
9,100 page likes
Progress pictures
Time-Lapse videos
Closure information
Opening information
General information
Adjacent Project information

6. Zoo Interchange social rules
Social Media Content Approval
Zoo Interchange Leadership
Post Regularly
Goal is twice/day
Post Consistently
All closure information
Keep language the same
Respond Quickly
Reduces arguments
Reduces false information
Respond Factually
“I’ll get back to you” is ok
Respond Respectfully
Zoo Interchange Project Management
WisDOT Public Info
Social Media content
Does it need approval?
Yes:
Pictures
Videos
Handouts
Sensitive Content
No:
Approved Schedule
Project Facts

7. Social strategy aligns with HNTB Vision
Integrity
Technical excellence
Respect for others
Continual development of all employees
Commitment to our professions

8. Questions? Tim Vik Work Zone Traffic Engineer
On-site at Zoo Interchange Office
HNTB Corporation