1. Sociocultural Comm Differences

2. Types of socio-cultural differences#1
Differences in verbal & NV codes

3. Types of socio-cultural differences:
Diff’s in verbal/NV codes
Diff’s in world view, beliefs, social organization  shapes tasks, ID’s, relat’s

4. Contrasts are: USEFUL for anticipating, understanding: HOWEVER:
Diff’s in degree
Generalizat’s obscure indiv./subgroup diff’s
Situat. variation (i.e. public/private)
Change

5. Types of socio-cultural differences:
1. Diff. in verbal/NV codes
2. Diff. in world view, beliefs  tasks, ID, relat’s
3. Diff. in how you use verbal/NV codes to express tasks, IDs, relat’s

6. Intercultural Comm
Comm b/w & among indiv’s/grps. whose “cultural” backgrounds differ
Culture
shared, personal, learned life
values, norms, traditions
Multi-leveled

7. Uncertainty Avoidance
HIGH
Resist
Desire
LOW
Unthreatened by
Take
Less &
United States?

8. Power Distance High Respect those with Revere Differences & Low
Believe in equal power distrib.
Minimize
Accept IPR power-challenges
United States?

9. Masculine Cultures
Achievement, competitiveness, strength, material success, division of labor
Feminine Cultures
Sexual equality, nurturance, quality of life, supportiveness, affection, compassion for less fortunate
United States?

10. Reject authoritarianism
Individualism
Collectivism
Competition
Personal achievement
Cooperation
Duty, tradition
Individual
Group
Personal Space!
Non-haptic
Reject authoritarianism
U.S., Canada, Britain, Australia, Italy
Columbia, Peru, Pakistan, Chile, Singapore

11. High Context Low Context United States? Meaning in
No need to say much; meaning inherent
Read with high accuracy!
Low Context
NVC not easily comprehend, so
United States?