2. The Basics You will need: STARTING TODAY, YOU WILL COLLECT:
A notebook – for notes and sketched ideas
A camera – on your phone, or a point-and-shoot (you must be able to send photos to me)
A USB drive – minimum 1GB
STARTING TODAY, YOU WILL COLLECT:
Everything You Make (your sketches and each project)
Professional Design Examples (samples / photos)
Image Database (as you look for images, collect a list of “free”, non-copyrighted image sites)

3. What’s the difference between graphic design and art?

4. Fine Art… - makes a personal statement
explores social issues/opinions creatively
is a subjective and personal interpretation
is “one of a kind” (there’s usually only one “original”)
can be any medium, but is usually made “by hand”

5. Graphic Design… - is communication on behalf of a client - is based on objective, clearly-defined goals - is usually done using technology (but can definitely have “hand-crafted” elements) - is a combination of TEXT, PHOTOGRAPHY, ILLUSTRATION and DESIGN - is mass produced (can reach a huge audience)

6. What do graphic designers design?
Road signs
Technical schematics
Interoffice memorandums
Reference manuals
Instruction booklets
Diagrams
Charts
Brochures
Product design
Advertisements
Billboards
Logos and symbols
Business cards
Stationery
CD covers
Trading cards
Promotional materials
Calendars
Magazines
Newsletters
Posters
Book covers
Websites

7. Is graphic design important?
Think about the different roles of a graphic designer – what they design, for whom, where/when it is seen, etc.

8. IN GROUPS:
What kind of impact do graphic designers have on the world, society, or communities? In what way(s) is graphic design important?

9. How important is graphic design?

10. The Purpose of Graphic Design
Making Information or Products Visually Attractive or Memorable
The mundane / everyday becomes interesting
The “spoonful of sugar” technique
Representing the “Personality” of Clients
Creating a “public persona” or “corporate identity” for a company
Communicating Clearly and Effectively
Making complicated info easier to understand

11. Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

12. Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

13. Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

14. Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

15. Design Influences Consumers
Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique
Design Influences Consumers

16. Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

17. Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

18. Representing the “Personality” of Clients - Creating a “public persona” or “corporate identity” for a company

19. Communicating Clearly and Effectively - Making complicated info easier to understand

20. Communicating Clearly and Effectively - Making complicated info easier to understand

21. Communicating Clearly and Effectively - Making complicated info easier to understand

23. ASSIGNMENT #1: DUE AT THE END OF CLASS TODAY!
On my website – download and save the document called “Graphic Design Course Outline”. You can find it on under CLASSES, GRAPHIC DESIGN.
Use the text I have provided to create a handout that:
Is VISUALLY ATTRACTIVE/PLEASING/INTERESTING and
Is ORGANIZED and COMMMUNICATES CLEARLY/EFFECTIVELY.
Use whatever program you want: Publisher, InDesign, Photoshop, Word, whatever…
Do not leave out any important information – but you can change formatting, reorganize it, edit it, add images, design elements, etc….