1. MARKETING Plan What can you afford to do well?

2. Idaho small business Development Center
Consulting
Training
Research
Resources

3. Marketing Plan
Goals
Budget
Audience
Tactics
Measurement

4. Sell three more shampoos each week!
Goals
Make more money!
Make more money on products!
Sell more shampoo!
Sell three more shampoos each week!

5. Budget
Money +
Time

6. Audience

7. MARKETING TACTICS Chamber Events (attend) Mailer Digital
Chamber Events (host)
Maps
Blog Posts
Chamber Meetings
Networking/Service Groups
Check-in rewards
Clothing
News Appearance
Content Marketing
Cold Calling
Newspaper Ad
Newsletter/Offers
Contests
Phone books
Facebook
Decals/Stickers
Pop up store
Facebook Ads
Discounts
Presentations
Google Ads
Donation/Prize
Press Release
Groupon/Social Coupons
Door hangers
Radio
Guest Blogging
Events (BBQs etc)
Shopper rewards
Instagram
Facility upgrade
Signs / Billboards
LinkedIn
Flyers
Sponsorships
Mobile/App/Text
Free Workshops
Stunts
Paid Search
Fundraisers
Tattoos (temp or not)
Pandora / Spotify
Gift/Discount Card
Trade Shows / Tables
Pinterest
Giveaways (pens etc.) TV
Twitter
Greeting Cards
Testimonials
Web Ads
Group Discounts
Website
In-store promos
Yelp / Review Sites
Inserts / Circular
YouTube/Vine/Vimeo
Loyalty Card
Magazine Ads
MARKETING TACTICS

8. Any media

9. Measure
Shampoo Sales
Week 1
Week 2
Week 3

10. Ann Swanson swanann@isu.edu 208-282-4402
WE CAN HELP!
Ann Swanson