1. Brand personality analysis
PCA per modality & brand
Modality means in spider plot per brand

2. DC_Audio / PCA analysis
explained variance: 67.62%
explained variance: 72.78%

3. DC_AudioVisual / PCA analysis
explained variance: 71.02%
explained variance: 69.80%

4. DC_Visual / Factor analysis
explained variance: 61.46%
explained variance: 72.09%

5. DS_Audio / PCA analysis
explained variance: 70.38%
explained variance: 70.12%

6. DS_AudioVisual / PCA analysis
explained variance: 68.59%
explained variance: 68.74%

7. DS_Visual / PCA analysis
explained variance: %
explained variance: %

8. FE_Audio / PCA analysis
explained variance: 65.60%
explained variance: 68.67%

9. FE_AudioVisual / PCA analysis
explained variance: 63.85%
explained variance: 72.57%

10. FE_Visual / PCA analysis
explained variance: 67.44%
explained variance: 68.0%

11. MW_Audio / PCA analysis
explained variance: 70.64%
explained variance: 75.45%

12. MW_AudioVisual / PCA analysis
explained variance: 74.21%
explained variance: 77.89%

13. MW_Visual / PCA analysis
explained variance: 71.38%
explained variance: 70.93%

14. OD_Audio / PCA analysis
explained variance: 66.25%
explained variance: 72.25%

15. OD_AudioVisual / PCA analysis
explained variance: 67.96%
explained variance: 69.28%

16. OD_Visual / PCA analysis
explained variance: 65.83%
explained variance: 67.62%

17. Q8_Audio / PCA analysis explained variance: 69.39%

18. Q8_AudioVisual / PCA analysis
explained variance: 69.35%
explained variance: 72.68%

19. Q8_Visual / PCA analysis
explained variance: %
explained variance: %