1. Donna Pflum, Director of Alumni Relations
The 6th Inning Reunion Slump: 5 Easy(and Cheap) Ways to Re-energize Your Volunteers and Staff
 Donna Pflum, Director of Alumni Relations

2. How Alumni Relations and Annual Giving worked to re-energize and excite reunion volunteers in a last minute attendance and giving push. The February panic... Having everything to gain and nothing to lose!

3. We Agreed… Don’t be afraid to fail
Step out of our planned comfort zone and be spontaneous!
Not burden an overbooked staff
Budget? What budget?

4. The Brainstorm… Reunion Rallies Reunion Blitz Week
Ramp up our Communications Efforts
Giving Challenges
Make the most of the Welcome Center

5. #1 Reunion Rallies Reunion Rallies - Late March Early April
Informal happy hour in 4 cities: Central PA, DC, NYC and Philadelphia
Invited all alumni - not just those in reunion
Reunion volunteer hosts
Secured locations with no associated rental fees
Bar/Restaurant near transportation hubs

6. #1 Reunion Rallies Rally Events
Set the Scene: Racing towards Reunion! Create high visibility in all locations with racing flags, banners and posters.
Post-its – the message
Class lists and Mailers
Registration opportunities
Prizes
Food

7. #2 Reunion Blitz Week
Awarding prizes to Reunion committees who brought in the most registrations in one week.
Nearing closing of registration
Committee earns “extras” for their class by securing registered alumni
1st prize - most registrations in one week - full bar
2nd prize - champagne toast in F&M logo flute
3rd 20% off coupon to bookstore
Day challenges

8. Blitz Week At A Glance Memory MONDAY Facebook Blitz
Look Who’s Coming TUESDAY
WEDNESDAY Reunion Blitz Hump Day
Facebook Throwback THURSDAY
Phone a Friend FRIDAY

9. #3 Communications Ramp up our Web presence
Bi-monthly Reunion Newsletters
Intersperse with fun and engaging Eblasts
Personal invites to Reunion Rallies
Social Media Advisory
Target class Facebook pages
On site posters and signage

12. #4 Giving Challenges
Class of 1990 donor challenge to increase participation
Class of 1965 $50K challenge to break 50th Reunion fundraising record
Current use scholarship challenges
– Class of 1985 and 2010

13. #5 Getting the most out of The Reunion Welcome Center
Targeting Pre-registered alumni - Student volunteers making the ask.
Walk- in registrations and star shaming!

14. THE BUDGET
Rallies - $2500
Blitz Week - $500
Communications - $0
Challenges - $0
The Welcome Center - $0

15. THE RESULTS and WHAT WE LEARNED
Rallys
Attendance
Outreach and Engagement
Blitz
Registrations increased!
Communications
They actually read it!
Challenges
Go forth and create challenges
The Welcome Center
Why didn’t we think of this before!

16. Questions?