1. Mr. Leads LinkedIn Bootcamp
By Carlos “Mr. Leads” Scarpero 1

2. What is LinkedIn?
LinkedIn is the same thing as traditional networking, but done online.
All rules that apply to networking apply to LinkedIn
LinkedIn is NOT the same as Facebook 2

3. What best practices from traditional networking can be applied to online networking with LinkedIn? 3

4. What is a Linkedin Connection?
A connection on LinkedIn is a contact, similar to getting a business card at a networking event. It’s not an business endorsement.
The goal with LinkedIn connections is the same as when you meet people at networking events; to create connections that develop into reliable referral sources. 4

5. The Importance of Having A Lot of Connections
Having a lot of QUALITY connections means you can connect with more people, give and receive more referrals and have more influence.
However, this does not mean connect with everyone on LinkedIn. Unless you are in the import-export business, you don’t need 85 LinkedIn connections in China. Quality is key.
LinkedIn looks at the quality of your network and the quality of your connection requests. Poor quality can result in LinkedIn putting restrictions on your account. 5

6. Connect Online AND Meet In Person?
It doesn’t matter which comes first. Your goal with all connections is to meet them in person and stay connected to them through LinkedIn.
LinkedIn allows you to be a lot more strategic in networking through its search features, making it a very powerful tool! 6

7. The Importance of Having A Lot of Connections
Having a lot of QUALITY connections means you can connect with more people, give and receive more referrals and have more influence.
However, this does not mean connect with everyone on LinkedIn. Unless you are in the import-export business, you don’t need 85 LinkedIn connections in China. Quality is key.
LinkedIn looks at the quality of your network and the quality of your connection requests. Poor quality can result in LinkedIn putting restrictions on your account. 7