1. Danilo Rinelli History Statistics Popularity Sky and Telecom
Sky and Netflix
Sky and Fastweb
Sky and Mediaset
Pay and Free TV
Analysis of AGCOM 1

2. The history of sky
Sky is an Italian television platform edited by the sky Italy. It was born on July 31, 2003 by the merger of Tele + and stream TV. From it is part of the British group British Sky broadcasting.

3. The history of sky
Sky operates in the premium satellite industry, providing services accessible through the installation of a satellite dish, using a set-top box and smart card enabled. It also takes care of the terrestrial channels Sky, Sky TG 24 and TV8.

4. The popularity of sky
Sky is diffused by three satellites of Eutelsat Communications Group: Hot Bird 13B, 13C and Eutelsat Hot Bird Eutelsat Hot Bird 13D positioned at 13 degrees east. From April transmits the channels on the Sky platform through the ADSL2 + and fiber optic Telecom Italy without the need to install a satellite dish.

5. Statistiscs about substractions
In September 30, 2016 were million subscribers. Sky Italy reaches € 2,790 million as revenue on an annual basis, with an operating profit of 67 million and Arup to € 42 per subscriber.
Sky TV: is the basic package that offers 59 channels including 27 in HD. The package offers watching TV, travel programs, cooking, art, design and information channels, international and sports.
Sky Family: in the package are 44 channels including 7 in HD. It has a varied programming that ranges between nature, science, history, reportage from the world, technology, engines, adventure, cartoons and music.
Sky Cinema: the package includes 12 movie channels, all in HD.
Sky Sports: the package includes 10 channels, all in HD.
Sky Calcio: the package includes 17 channels including 12 in HD.

6. Conflict between the two giants of the pay TV SKY and Mediaset
The pay-TV has its undisputed master, is that sky, with a market share of 80% of the total leaving only crumbs to Mediaset premium, you must be satisfied with a 19% segment. The data, in reference to listen to recorded it during 2014, have been published by the Nar and show how the duoplio the pay TV industry is actually a fight with unequal weapons, although already from 2015, things could change.
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7. The analysis of agcom
The commercial battle between the two giants of the TV industry to pay lives in recent months a phase of profound change. The people, who choose to inquire about sky and its rates, and those of Mediaset Premium, in order to find the best solution to their desires, will be seen easily as the market is evolving. Mediaset Premium, moreover, has to fill a significant gap with its competitors. In 2014 Sky has cut four-fifths of the total traffic subscription, leaving the rival only the residual part. Premium, in fact, in the recent months stepped up its investments and, in addition to having acquired exclusive rights to the most important football competition, has signed large agreements for the distribution of the contents of two of the most important American companies of the entertainment: Universal and Warner Bros.

8. The Decrease of the gap between pay TV and free
Also on 2014, the free channels recorded a turnover of more than one channel in pay-per- view. Conversely, while the earnings of the free channels stood down compared to the last survey; those of pay channels have grown, eroding part of the gap. The clear TV had a turnover of 4.5 billion euros and Rai won 47% of the market shares for the free entertainment. Mediaset stops at 35% and both are scoring a declining trend in favor of emerging platforms of the digital format.

9. Agreement between fastweb and sky
Milan, August 5, Sky Italy and Fastweb enrich their partnership with a new agreement that provides for the possibility for customers who sign a subscription joy or superjet Fastweb access to great content from Sky online, free Sky TV. The new Fastweb customers will also have the opportunity to purchase, with an exclusive discount, the new sky online TV box, which fits in the palm of your hand and makes smart TV home, allowing you to access with ease to Sky online and other app.

10. Agreement between fastweb and sky
For Sky Italy this agreement represents a new opportunity to combine its TV offer streaming with high- speed connectivity services, leading, with maximum comfort and flexibility, a selection of their valuable content to an audience of more and more wide audience and differentiated. New audiences, young but not only, who wants to live their mainly entertainment on demand and without constraints.

11. Agreement between telecom and sky
Sky and Telecom Italy have signed an agreement that will allow customers of Telecom Italy to access the entire TV service Sky through the ultra- broadband networks with my Sky HD decoder specifically designed for internet TV.

12. Agreement between telecom and sky
The agreement with Telecom Italy for Sky has a strategic value because it makes also available on broadband all of its rich offering of programs and exclusive services - from the high definition and many of my Sky HD capabilities - allowing you to enlarge the commercial area of ​​pay TV and open up to a new slice of the market represented by potential subscribers who do not have the ability to install a satellite dish. Consider, for example, families living in the historic centers of many of the country's cities that cannot always access the best Italian.

13. SKY AND NETFLIX
Completed the transition of Sky Italy and a majority stake in Sky Deutschland BSkyB hands comes the European giant of pay TV, with 20 million subscribers in Italy, Germany, Austria, the United Kingdom and Ireland, 31 thousand employees and 30 main locations . Christian name no longer Sky BSkyB Plc. This is the largest deal ever made by the company in its 25 year history. Operation gained from the expansion of the rival, the cable operator Liberty Global, which is strengthening its activities in Europe while another group, BT, is climbing the face of sports rights.
But the big challenge is also directed to low-cost content distributors like Netflix that is expanding across Europe. "There are still 60 million homes in the five states in which we operate, that do not pay subscriptions pay, and we intend to take advantage of this chance by offering new services and products in more" say to Sky.