1. More4
Quarterly Update
Q3 2017

2. More4 Highlights
More4 reaches more ABC1 Adults than Sky 1, Sky Living and ITV4
More4 continues to grow it’s Share of ABC1 Adults, which was up 9% Vs. Q3 2016
More4 has an impressive ABC1 profile of 48%, which is higher than ITV1, ITV2, ITV3, ITVBe, Sky 2, Channel 5 and 5Star
More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper)
No.1 rating programme for ABC1 Adults on More this quarter was The Yorkshire Dales & Lakes followed by Outlander,
Sources: BARB/Advantedge Q3 2017, GB TGI, 07/16-06/17

3. Audience Insight

4. More4 profiles an older, upmarket female audience
Source: BARB/Advantedge, Q Profile base=All adults.

5. More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4
Source: BARB/Advantedge Q , reach condition = 3 consecutive mins. ABC1 Adults.

6. Average Daily Reach/AIR (Adults)
More4 reaches more adults than The Times, The Guardian, and i (Newspaper)
Average Daily Reach/AIR (Adults)
(000’s)
Source: BARB/Advantedge, Q reach condition= 3 consecutive mins. GB TGI (07/16-06/17)

7. Highest Rating Programmes
ABC1 Adults
Programme Title
000’s 1
THE YORKSHIRE DALES AND THE LAKES
485 2
OUTLANDER
468 3
ALL GARDENS GREAT AND SMALL
327 4
QUEEN VICTORIA'S LAST LOVE: ABDUL KARIM
270 5
THE ROYAL HOUSE OF WINDSOR
251 6
DUNKIRK: THE NEW EVIDENCE
243 7
PRINCESS DIANA'S 'WICKED' STEPMOTHER
233 8
CRAFT IT YOURSELF
231 9
PRINCE PHILIP: THE PLOT TO MAKE A KING
222 10
SPYING ON THE ROYALS
221
Source: BARB/Advantedge, Q3 2017, Highest occurring prog. title

8. Highest Converting Programmes
ABC1 Adults
Programme Title
Index 1
RIVERS WITH JEREMY PAXMAN
137 2
AMAZING SPACES: FLOATING HOMES
125 3
CRAFT IT YOURSELF
121 4
THE YORKSHIRE DALES AND THE LAKES
119 5
SPYING ON THE ROYALS
117 6
SARAH MILLICAN: CHATTERBOX LIVE
116 7
IT WAS ALRIGHT IN THE 1990S
115 8
CHANNEL 4 NEWS 9
DICTE - CRIME REPORTER
114 10
GRAND DESIGNS AUSTRALIA
Source: BARB/Advantedge, Q3 2017, indexed against all adults, Highest occurring prog. Title.

9. More4 viewers are commercially receptive
Are commercially receptive, saying that they find adverts on TV the most useful in helping make a purchase decision, and say they enjoy watching ads featuring their favourite celebs (Index 103)
An image conscious group, they are 17% more likely to say have a good sense of style, 14% more likely to say they shop at the best outlets,” and 5% more likely to say they look after their appearance.
See themselves as influencers and early adopters, saying that people tend to come to them for advice before buying new things (index= 123) and when they see a new brand they often buy it to see what it’s like (index= 111).
Source: GB TGI Jul – Jun 2017 base = all adults, viewers defined as all adults who state M4 as 1st or 2nd favourite channel.