1. Tyson Rupnow, Ph.D., P.E. Associate Director, Research
Transportation Research Marketing Efforts in Louisiana
2016 RAC Meeting
July 25-28, 2016
Providence, RI
Tyson Rupnow, Ph.D., P.E. Associate Director, Research

2. Outline Project cycle Marketing Publications Implementation efforts
Questions

3. Project Cycle Development of problem statement(s)
Initiation of research project(s)
Conduct of research
Dissemination of research results
Deployment of research solutions

4. Marketing What does marketing look like?
Target audience, material form, implementation, etc.
When does marketing take place?
LTRC starts at the onset of the research project
Continues through completion of research project
Finishes (loose term) when implementation has occurred

5. Marketing - Publications
Project capsules (project inception)
Biannual reports (June and December)
Journal and conference publications (as project progresses)
Annual work program (Annually in June)
Final report
Technical summary (project completion)

6. Marketing - Publications
Journal and conference publications
Fact Sheet
Technology Today articles
Implementation Impacts

7. Publications – Project Capsule
Two pages
Contains description, objective, methodology, and implementation potential
Project specifics
Targeted to everybody

8. Publications – Final Report
Standard format
Exceptions include NCHRP, NSF, STC, Pooled Fund, etc.
Required for all projects
Rigorous editing procedure
Target PRC acceptance to publication is <90 days
Targeted to academia and other DOT’s

9. Publications – Technical Summary
2-page summary of final report
Usually contains a figure or two
Targeted to upper level management and practicing engineers

10. Publications – Fact Sheets
2-page summary
Less technical
Published during implementation stage
States benefits of research and why LADOTD should implement
Targeted to upper level management and public

11. Publications – Implementation Impacts
4-page summary
High-value research conducted for LADOTD
Targeted to upper level management

12. Publications – Tech Today Articles
Published quarterly
Article on recent research
Describes benefits
Stage of implementation

13. Implementation Difficult to carry out marketing efforts
“Project’s completed”
Competing interests of researchers
Engineers are not trained marketers
LTRC research relies heavily on our T2 side in this phase
Publication efforts
Training materials
Other items

14. Other Marketing Efforts
Biennial Louisiana Transportation Conference
Seminar Series
Open houses
YouTube channel
Facebook
Twitter

15. Links Project Capsules Final Reports & Technical Summaries
Final Reports & Technical Summaries
Technology Today
YouTube Channel
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16. Links Fact Sheets Implementation Impacts Facebook Twitter
Implementation Impacts
Facebook
Search Louisiana Transportation Research Center
Twitter

17. Summary Marketing needs to occur throughout all stages of the project
Facebook, Twitter, YouTube videos, etc.
Research engineers need to work with others that understand and know the marketing world

18. Questions