1. Entry Survey Quick Analysis
Towards Creating a Persona of the 2017 Cohort
Office of Institutional Effectiveness

2. A Little Background
Seventy Two Percent Response Rate (n = 124; N = 172)*
50% Caucasian
20% African American
13% Hispanic
17% Other
79% Student-Athlete
21% Non-Athlete
52% Male
48% Female
76% First-Time Freshmen
24% Transfer
Some students are not part of the 2017 Cohort and were not included in the survey

3. I Have a Meaningful Relationship with God
These numbers remained fairly consistent between athletes and non-athletes, with athletes reporting a slightly higher rate at 92%, compared to non-athletes at 78%.

4. I Consider Myself a Christian
Eleven of the 108 respondents indicated that there were not a Christian.

5. I am comfortable with the Lifestyle Expectations
Twenty-two percent of athletes (n = 20) articulated that they were not comfortable with the Lifestyle Expectations, compared to 17% (n = 4) of non-athletes.

6. What I Was Told, Matches My Experience
The percentage is highest among athletes.
In other words, 36 of our 85 athletes claim that this is not the product they were sold. Compared to 4 out of 23 for non-athletes. What we do not know is what issue(s) do they feel like they were not told.
Of the 60% who would choose to not come back, an ANOVA revealed a statistical correlations with athletes (p <.05).
Only 60% would choose CCCK again, if they knew what they know now.

7. What I Like and Dislike Internet (85%) Dining (72%)
Dissatisfied
Satisfied
Internet (85%)
Dining (72%)
Recreational Facilities (43%)
Class Size (95%)
Christian Emphasis (89%)
Academic Rigor (88%)
Interactions w/Students (86%)
Interactions w/Faculty (83%)
Respect for Diversity (81%)
Quality of Instruction (76%)
Chapel (74%)
In other words, 36 of our 85 athletes claim that this is not the product they were sold. Compared to 4 out of 23 for non-athletes.
Based out of 24 different Data Points

8. CCCK is a Good Place
Two strongly disagree and 12 Disagree. Of those twelve, a significant number were athletes (p < .05)

9. This campus is WAY too Christian.
Interestingly, 52% of non-athletes claim the campus is WAY to Christian, compared to 42% of athletes.

10. I am being challenged to consider my values and character
On the same hand though – 84% of the 2017 cohort recognizes that they are being challenged to consider their values and character – which is the mission of the institution.
Satisfied with:
Christian Emphasis (89%)
Chapel (74%)

11. We claim Christianity, but that does not mean we live the lifestyle.
Campus is boring, rules are intense, and there is nothing to do.
We define Christianity, differently.
I am being challenged.
We feel like we were not told the whole truth.
Does everything have to be about Jesus?

12. Things that should make us go hmmmmmm.
What is the real problem?
Do we have a Christian Problem or a Culture Problem?
The student body is less white-washed, but the faculty is still distinctly Caucasian
Is there adverse impact?
Is whistling in the courtyard an outcome of my faith or my culture?
Are my feelings that I am unsafe based on unconscious profiling?
Ninety-five percent of the cohort report feeling safe on campus.

13. Things that should make us go hmmmmmm.
How do we respond?
What Admission Adjustment Makes the Most Sense?
Most claim Christian or a relationship with God.
Is this a Generation Z issue?
Does Christian really have a value – is it a filter (for them or us)?
Is lifestyle more the issue?
Students like our emphasis
Students are comfortable with spiritual discussions
Students are okay with chapel programming
Perhaps it is us that are being disingenuous and therefore greater transparency can positively effect engagement and retention
Rules (Time in, chapel attendance, etc.)