1. Imelda Lambkin, Coordinator - NCP Academy
Training: Common Exploitation Booster 2 February 2018 SKYPE Meeting, DUBLIN
Imelda Lambkin, Coordinator - NCP Academy

2. The NCP Academy…
Brings together Horizon 2020 NCP Coordinators and Legal and Financial NCPs
Implements training on cross-cutting issues for National Contact Points
Addresses quality standards and good practice
Significantly enhances the performance of NCPs
Type of activities:
Trainings
Meet & Exchange workshops
Google group for Legal and Finance NCPs
Homepage with blog
9/16/2018
ENTERPRISE IRELAND

3. Our topic today… Common Exploitation Booster
A follow-up to our own NCP Academy Common Exploitation Booster Seminar where consortium members worked with Exploitation Experts in July 2017
9/16/2018
ENTERPRISE IRELAND

4. Common Exploitation Booster The Opportunity
9/16/2018
Enterprise Ireland

5. Setting the scene Are you considering:
How to help R&I projects to reach the market, stakeholders and potential users?
How to exploit the R&I results and meet expectations of different project partners?
How to communicate better internally or externally, follow market evolution, and consider competing solutions and financial opportunities?
Common Exploitation Booster services aim to bridge the gap between research results and exploitation by helping the project consortia in
raising awareness on exploitation possibilities and exploitation planning;
clarifying issues, exploring solutions and actions, anticipating possible conflicts for successful exploitation;
setting up roadmaps for the long-term sustainability of the project results;
creating value out of novel knowledge (recognising exploitable results, creating revenues, improving skills, standardization or patenting, finding pathways for future work).
9/16/2018
European Commission

6. Common Exploitation Booster
Support services for ongoing R&I projects
Four options:
Analysis of Exploitation Risks (AER)
Exploitation Strategy Seminar (ESS)
Business Plan Development (BPD)
Brokering and Pitching Event (BPE)
The service and travel costs of the consulting experts are covered from the EC service contract, i.e. without costs for the project 
9/16/2018
ENTERPRISE IRELAND

7. Basic Principles
The consultancy services are paid from the EC Horizon 2020 Common Support Centre budget. The projects cover their own logistical expenses.
The services are implemented by external consultants under confidentiality agreement.
The services are available for all ongoing projects under any area of FP7 or Horizon 2020.
Common Exploitation Booster provides four types of services, suited for projects and results in different phases of maturity.
A project consortium can benefit from the Common Exploitation Booster only once and from one type of service.
The services are requested by the EC project officer and confirmed with the project coordinator before starting the service.
9/16/2018
European Commission

8. Analysis of Exploitation Risks (AER)
The service will support the partners to identify risks and potential obstacles to the future exploitation of the project's results within and outside the consortium and tackle questions like:
Which exploitable results do the project partners aim to generate?
What form(s) can the exploitation of these results take? How to enable it?
What is each partner contribution to the project, what are their different exploitation strategies, are the expectations of partners compatible and coherent?
Outputs: Report on exploitable results, a map of risks and exploitation recommendations.
For 1 project
TRL 3 or more
12+ months
9/16/2018
European Commission

9. Exploitation Strategy Seminar (ESS)
The service will provide a platform (1/2 -1 day seminar) to discuss results and design a roadmap toward exploitation. Expert will facilitate discussion and provide guidance on issues like:
Recognition of exploitable results and exploitation expectations of the partners
Definition or clarification of the exploitation strategy of different project results
Follow-up actions and how to connect with relevant actors
Outputs: Exploitation report (4-8 pages) and background research report.
For 1 project
TRL 5 or more
12+ months
9/16/2018
European Commission

10. Business Plan Development (BPD)
The service includes a virtual or face-to-face collaborative workshop, and entails support for developing a complete business plan, including issues such as
The consortium’s operational and financial objectives, the plans for their achievement
Coaching the partners in pitching their exploitable results  Describing in a clear and effective way the business, the products/services, the market, competition, operations and management, and financial estimates
Accessing risk capital providers and other innovation financing actors
Outputs: Business plan (15-25 pages) and practiced pitches.
For 1 project
TRL 5 or more
Last year of project life
9/16/2018
European Commission

11. Brokering and Pitching Event (BPE)
The service provides assistance with the design and preparation for an event that brings together project partners and other relevant actors, with issues such as:
Facilitating groups of projects to meet and discuss their results in order to create synergies and generate new ideas for further exploitation of research results
Training on pitching and presenting results to potential users, investors or collaborators.
Assistance in finding relevant actors in the innovation-dissemination-uptake chain (end-users, industrial suppliers, standardisation bodies, risk capitalists, business angels etc.)
Outputs: Report of the event, practice and feedback on pitches, connections to relevant actors.
For 5-10 projects
TRL 4 or more
12+ months
9/16/2018
European Commission

12. HOW TO APPLY?
EC project and policy officers or coordinators can propose projects for Common Exploitation Booster services by filling in the submission form:
Project information (project number, total budget, number of partners, coordinator )
Type of service
Place and timing of ESS/BPD/BPE service (e.g. in context of project consortia or clustering meeting)
In case of BPE service, the proposals should identify a group of related projects for the service.
More information:
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European Commission

13. Common Exploitation Booster The Experience
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Enterprise Ireland

14. The application Grant Agreement No. Action acronym Action full title
Action funded under which programme
Call line
Type of service requested: Exploitation Strategy Seminar
Foreseen date for the seminar
Foreseen location for the seminar
Half page description
***Short application using information you have already***
9/16/2018
Enterprise Ireland

15. The schedule Application deadline: 30/11/2016
Confirmation date: 05/12/2016
To confirm acceptance by: 08/12/2016
First contact with expert: 22/12/2016
Documents provided to expert: 09/01/2017
Conference call: 03/03/2017
Draft agenda & KESS forms: 12/05/2017
Seminar date: 01/07/2017
Report provided: 04/08/2017
Short questionnaire on service: /08/2017
***Rapid result***
***Flexibility***
9/16/2018
Enterprise Ireland

16. Selection of Exploitation Expert
Expert appointed by DG Research & Innovation
Two experts proposed for review: Senior expert; Junior expert
Europass Curriculum Vitae and Non Disclosure Agreements provided
Expertise relevant to the project e.g. expert with experience of NCP Networks and national organisations similar to ours
You can ask for another expert if you consider the proposed experts unsuitable 
Example: META Group
9/16/2018
Enterprise Ireland

17. Seminar Preparation
Conference call with expert to establish context and timing
Consortium provides:
Last version of the Description of Work/Action;
Last version of Consortium Agreement;
Interim Reports sent to the EC;
Last version of the exploitation plan, if existing.
You + partners identify your “products” one by one and we treat each one as a Key Exploitable Result and going through the process:
Characterisation: this means checking a list of relevant elements to be considered before marketing the “product”
Assessing risks (related to exploitation)
Lean model canvas: an iterative and dynamic way to approach the market analysis and identify strategies
How to address “Customers” (interviews: what to do and what not)
How to pitch: how to present your “product”
EXPERT agrees to send first draft of agenda and the first forms to be filled in
9/16/2018
Enterprise Ireland

18. Forms: characterisation of KER
Description of the Result
Problems you are addressing and how your customers solve them
Innovativeness introduced by the Result
Unique Selling Point
Product/Service Market Size
Market Trends/Public Acceptance
Product/Service Positioning
Legal or normative or ethical requirements (need for authorisations, compliance to standards, norms, etc.)
Competitors/Incumbents
Customers/Prospects
Early Adopters - First Customers
Cost of implementation - bringing product service to the “market” (before Exploitation)
Time to market
Foreseen Product/Service Price
Adequateness of Consortium Staff
External Experts/Partners to be involved
Status of IPR: Background (type and partner owner)
Status of IPR: Foreground
Status of IPR: use the results from the Exploitation Form
Partner/s involved expectations
Sources of financing foreseen after the end of the project
9/16/2018
META Group

19. Forms: Exploitation META Group 9/16/2018 OWNER ALL
(how the KER will be further exploited – Select only an option)
Selected route
Implementing actor
Yes No
DIRECT USE
Commercialisation: deployment of a novel product/service (offered to the target markets)
One partner
A group of partners
Contract research (new contracts signed by the research group with external clients)
A partner
A new research project (application to public funded research programmes)
Implementation of a new university - course (Note that a training course is a service)
A new partnership
INDIRECT USE
Assignment of the IPR
Licensing of the IPR
All the partners
Development of a new legislation/standard
Spin- off
By assignment
By licensing
Other (please describe)
OWNER
ALL
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META Group

20. Forms: Internal & External Players
9/16/2018
META Group

21. Forms: KER Risk Assessment Map
9/16/2018
META Group

22. Seminar - AGENDA
To brainstorm on how the project should address exploitation opportunities, to identify non-technical factors which could cause risks and potential obstacles that the future results of the project would remain unexploited, and to enhance the team’s awareness of intellectual property rights
Achieving Project Goals
Characterizing Key Exploitable Results, from theory to practice (with 1 KER characterization in plenary)
Towards an effective Exploitation Strategy
Lean Model Canvas, from theory to practice (with 1 KER iteration in plenary)
Customer Discovery and How to conduct Interviews
Characterizing Key Exploitable Results, Lean Model Canvas, Priority Map (working on KERs in subgroups) (sharing/discussing results in plenary)
How to present results, from theory to practice (plenary)
Collecting ESS feedback forms
9/16/2018
META Group

23. Business Model - Lean Canvas
Focus for the seminar:
completing for our
KESS inputs
9/16/2018
META Group

24. Report
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META Group

25. Latest call Common Dissemination Booster (CDB)
Free service for disseminating project results
Service 1 - Portfolio Identification Service
Service 2 - Stakeholder/End-user Mapping
Service 3 - Portfolio Dissemination Plan Development
Service 4 - Portfolio Dissemination Capacity Building
Service 5 - Dissemination Campaign in Practice
9/16/2018
European Commission

26. Thank you… Dr Imelda Lambkin imelda.lambkin@enterprise-ireland.com
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No
ENTERPRISE IRELAND

27. We’d love to get your feedback on this webinar…
Please complete feedback form at:
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No
ENTERPRISE IRELAND