1. Travel Trends

2. Conspicuous Leisure #1 Smart Phone • #2 Vacation Home • #3 Freedom to Work from Home • #4 Taking Exotic Vacations • #5 Extended Time off Work

3. Gay on the Go
LGBT spending on tourism will exceed US$200 billion in 2014
• LGBT tourists are choosing not to travel to unsupportive countries
• LGBT visitors are sending a message with their spending
• Welcoming destinations: Sweden, France, Spain, Belgium, UK and New
Zealand

4. Active Adventures
Luxury travelers are seeking out ways to stay active and healthy on the road
• Growth in adventure travel has accelerated at a 65% yearly rate since 2009
• The value of the global outbound adventure travel sector was more than
$345 billion in 2012
• Adventure travel includes two out of three criteria: nature, culture and
physical activity
• Adventure travelers are younger
• Nearly 54% of travelers are planning an adventure activity on their next trip

5. Multi- Generational Travel
40% of families went on a multigenerational vacation in the past year.
• 77% planned it around a milestone event
• Grandparents travel almost 25% more than the average leisure traveler
• Today's seniors are living longer, healthier, and more mobile lives and are
eager to make up for lost time and long distances away from their beloved
grandchildren.
• Attracting the multigenerational market is about memories, convenience
and value

6. Wired & Wireless
More than 40% of all online research for travel came from a mobile device
• Millennials are more likely than their older colleagues to book their
business travel on their mobile phones (32 percent) or tablets (20 percent), a
habit that’s slow to catch on among 46- to 65-year-olds. (Expedia.com)
• Internet access the MOST important hotel amenity for affluent U.S.
travelers
• DMOs must have a dedicated mobile site for on-site, real-time information
• Mobile apps are replacing the hotel concierge

7. Bleisure
According to a US report published by Orbitz in 2012, 72% of business
travelers said that they take extended executive trips that have a leisure
component
• In North America, 54% of year olds bring a significant other on a
business trip, versus 36% of and 16% of according to a study by
Egencia.
• 27% of affluent U.S. vacation home owners use their home 2 months or
more per year

8. Shopping Tourism
Tourists spend approximately one-third of their total tourism expenditures
on retail purchases
• Tourism shopping includes: pre-trip shopping, add-on function of the
attraction or destination, shopping experience, and experience local
culture.
• There are 10 major malls under construction in the Middle East to be
completed by 2014
• Growing middle classes in Brazil, Russia, India, and China are travelling to
shop
• Historic market towns tend to attract boutique and independent shops,
while cities tend to attract major chains.

9. Creative Tourism
creative tourism as “travel directed toward an engaged
and authentic experience, with participative learning in the arts, heritage,
or special character of a place, and it provides a connection with those who
reside in this place and create this living culture.”
• “The creative tourist is always a participant, someone who learns by doing,
someone who finds enjoyment and fulfillment in developing new abilities,
someone who wants to interact with local people. As a result, creative
tourists get closer to the cultures of the countries they visit.”

10. Whole Living
Whole Living is the idea of balancing work with play, indulgence with
discipline, good living with well being and luxury with simplicity. It’s the
notion, in travel, that all aspects of the experience contribute to well-being.
• Whole Foods has launched Whole Journeys – an experiential travel
company focused on food, cooking, health, wellness and cultural travel
experiences
• Urban Land Institute launched two year project in 2013 focused on creating
“Healthy Places”

11. Culinary Tourism
One of the most dynamic and creative segments of tourism
• DMO partnerships with chefs, restaurants and food tours
• 88% of destinations consider gastronomy strategic in defining their brand
and image
• 27 million culinary American leisure travelers in the last 3 years
• $12 billion spent directly on culinary activities while traveling
• American culinary tourists - cultured and affluent

12. Going Green One of the most dynamic and creative segments of tourism
• Tourism presently accounts for 5% of global emissions – approximately 4%
from transportation (40% of those from air travel and 32% from car travel)
and almost 1% from the accommodation sector
• Just 16% of affluent U.S. travelers rate eco-friendliness an important factor
• Visits to Beijing have dropped by roughly 50% so far this year, which many
attribute to the city’s notorious pollution
• Vancouver’s “Green Capital” campaign target to become world’s greenest
city by 2020

13. Athletic Events "Spectator sports" and "Participatory sports"
• Major events shape the future of the place
• It’s about Legacy
• The sports tourism economy: arrivals, revenues, investment, employment,
skills development, environmental management, identity and unity
• The target audience: amateur, collegiate, professional leagues and
associations

14. Can you think of other reasons?

15. REVIEW

16. TRAVEL QUESTIONS DEFINE TRAVEL. LIST THREE REASONS WHY PEOPLE TRAVEL.
LIST THE DIFFERENT INDUSTRIES IN TOURISM.
LIST THREE TRENDS IN TRAVEL.
WHY DO WE STUDY TRAVEL?