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Intentional Transformation
#IowaLeague17 Intentional Transformation of Your City Karn Gregoire | Kyley Leger | Jessica Kinser Handouts and presentations are available through the event app and at
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AGENDA Transformation: What Steps Are Needed Karn Gregoire
Implementation: What Success Looks Like Kyley Leger Perspective: What City Government Gains Jessica Kinser Questions Vision Marshalltown | September 2017
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TRANSFORMATION What Steps are Needed
How do you start the process to transform your city? How do you determine the direction your city needs to go? What does your infrastructure look like? How do you use the Collective Impact Model? Vision Marshalltown | September 2017
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Success VISION Vision Marshalltown | September 2017
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Intentional Transformation of a Community Requires
VISION Vision Marshalltown | September 2017
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Ignite leaders in your community to initiate the process
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No need to reinvent the wheel!
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Population Des Moines: 203,000 Dubuque: 57,000 Marshalltown: 27,000
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Keep the Vision of Possibilities ALIVE!
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To effect real and significant change, it takes more than just good intentions…. VISION and TALENT!
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Developing the Vision Vision Marshalltown | September 2017
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Marshalltown Regional Partnership Non-profits
Education Healthcare Government Business and Industry Marshalltown Regional Partnership Non-profits Main Street/Downtown Business District Martha-Ellen Tye Foundation 25-45 year olds (2 representatives) Vision Marshalltown | September 2017
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First Meet-Up Event Vision Marshalltown | September 2017
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GIVE A DAMN ABOUT MARSHALLTOWN!
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Giving a voice to the direction of their community generated an overwhelming response
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The Visioning Process Vision Marshalltown | September 2017
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Vision Marshalltown | September 2017
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Mission Statement “Marshalltown embodies the pride, passion and purpose of a global community rooted in hometown Iowa quality of living” Vision Marshalltown | September 2017
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Vision Statements By the year 2020, Marshalltown will:
Showcase exceptional educational opportunities Offer a wide array of housing options and opportunities for families to reinvest in neighborhoods Have and convey a culture of pride and respect, with a reputation as a great community in which to live, work and play Vision Marshalltown | September 2017
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Value Statement ….with a mindfulness of overcoming the paralyzing consequence of cynics, accomplished by positive outreach, publicity, messaging, and dialog. Vision Marshalltown | September 2017
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Allow the positivity to flourish Keep the negativity in perspective
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Phase II: Building the Foundation
Name: Vision Marshalltown Gate Keeper: 501(c)3, Main Street Partnership Human Resources: Hire Executive Director versus Volunteer Funding: 5 Year Committment Governing Structure: Organizational Chart Vision Marshalltown | September 2017
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Co-Chairs Executive Director, Vision Marshalltown Committee Committee
Executive Director -Martha-Ellen Tye President – Emerson Final Control Executive Director, Vision Marshalltown CEO, UnityPoint Health - Marshalltown City Administrator Chair of Education Marshalltown Business/Education Alliance Chair of Housing Committee Chair Chair of Community Pride Vision Marshalltown Executive Director Executive Director, Community Foundation of Marshall County Superintendent, Marshalltown School District CEO, Marshalltown Regional Partnership President, RACOM Committee Members Committee Members Committee Members Attorney Director, Marshalltown Central Business District Publisher, Times-Republican Manager, Martha-Ellen Tye Foundation President, Marshalltown School Board
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13th Street District Vision Marshalltown | September 2017
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Collective Impact Model
Common Agenda – Mission & Vision Statements Backbone Support – Gate Keeper & Executive Director Shared Measurements – Goals of Committees Mutually Reinforcing Activities – Various Committee Work Continuous Communication – Work of Executive Director Vision Marshalltown | September 2017
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What Success Looks Like
IMPLEMENTATION What Success Looks Like How do you use the Collective Impact Model with committees? How do you create measurable goals? How do you create reoccurring communication plans? What community pride initiatives have been successful? Vision Marshalltown | September 2017
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Collective Impact Model
MUTUALLY REINFORCING ACTIVITIES: a diverse set of stakeholders coordinate a set of differentiated activities through a mutually reinforcing plan of action. CONTINUOUS COMMUNICATION: all players engaged in frequent and structured open communication to build trust, assure mutual objectives, and create common motivation. Vision Marshalltown | September 2017
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Creating Measurable Goals
Quantifiable goals that can be tracked Focus groups and strategy sessions to determine data-based community needs Breakdown into smaller goals to accomplish overall needs Vision Marshalltown | September 2017
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Housing Goals By December 2017, current housing needs will be identified with a plan to help address housing gaps. By the end of 2018, two neighborhood blocks will be revitalized through community and neighborhood efforts. By 2019, one additional second story building will begin renovation to provide four additional apartments on Main Street. Vision Marshalltown | September 2017
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Community Pride Increase community aesthetics of physical beauty
Promote and encourage social offerings Support and help build Bobcat Pride Enhance our reputation as a welcoming community Vision Marshalltown | September 2017
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Education Pride in a school district directly impacts pride in a community Marshalltown Business- Education Alliance Enhanced community support Goals pending the release of district strategic plan Vision Marshalltown | September 2017
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Communication Plans Determine your “people on the street”
Find multiple sources from around the community to be your voice Constant communication with these groups Provide materials and verbiage to share Thank them! Vision Marshalltown | September 2017
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Successes Videos used for: Pieces of Pride video series:
Claire Dylan Tony & Blessy AJ Videos used for: Main Street Iowa Conference kickoff Main Street Iowa and National Main Street recognition of video ISU Solar Car event Main Street, Chamber, Convention & Visitors Bureau, City Business recruiting Vision Marshalltown | September 2017
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Pieces of Pride: Claire
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What City Government Gains
INTENTIONALITY What City Government Gains How has this initiative helped the City? How do you partner with an initiative like this? How do you incorporate strategies into the City planning process? How does a City support this initiative? Vision Marshalltown | September 2017
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Helping the City Building community support Communication
Assist with moving initiatives forward Reduced negativity Vision Marshalltown | September 2017
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Working Together Partnering Incorporating strategies Support
Be present and active Step outside of “city” mindset Incorporating strategies Strategic plan Capital Improvement Plan Continuity of message Support $2,500 pledge ($5oo/year) Participation on boards and committees Carrying a positive message Vision Marshalltown | September 2017
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Questions? Vision Marshalltown | September 2017
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