1. Promoting Family Caregiver Support Programs

2. Topics 2016 WFCSP outreach campaign
Tips for promoting caregiver support locally

3. Why Create the WFCSPs Brand?
Single location to find NFCSP programs
Easier for statewide promotion
More uniform look & feel of materials

4. Materials/Outreach Resources
Website: wisconsincaregiver.org
Posters/Ads
Brochures
Facebook page

5. WFCSP Website Goals Direct people to local resources
Provides information on the kinds of resources available to families
Not intended to be regular source of new material/information

6. WFCSP Website
One-stop shop for finding county & tribal family caregiver support programs
Updated to be responsive (viewable on mobile devices)
Links to Facebook page

7. Posters/Ads & Brochures
Created a variety of options to meet different caregiving scenarios
Posters or brochures placed in high foot-traffic areas
Can re-size the poster to become a smaller display ad

8. Facebook
Created to generate interest in and awareness of NFCSP programs and their services
Like and/or Follow from your organization page to get WFCSP posts in your profile Newsfeed.

9. Facebook
Can post to WFCSPs as a visitor and we can promote to the page’s timeline if posted by an organization page
not from your personal profile

10. Tips for promoting local caregiver support services
Make a plan for your market
Use materials
Develop community partnership/coalitions
Direct caregiver contact

11. Make a Plan
Treate a plan using caregiver support marketing plan document
Identify targeted activities –
Reach groups with unique needs?
Underserved populations?
Use targeted messages for unique groups

12. Use Materials Match materials & messaging to target audience
Consider material placement (e.g., brochures in strategic locations)
Engage partners in distribution (will a local employer include a brochure in a pay-stub mailing?)

13. CAUTION! Materials can: Interest & engage caregivers/family members
Describe & encourage use of your services
Convey a consistent and memorable look & feel

14. You, your partners, and past participants DO!
CAUTION!
Materials DO NOT sell the program.
You, your partners,
and past participants
DO!

15. Community Partnerships & Caregiver Coalitions
Why?
Expand your agency outreach & opportunities for program referrals
Continued relationship building & coordination is key

16. Contact: Presentations
Why?
Targeted way to engage caregivers – in churches, support groups, retiree groups, etc.

17. Contact: Presentations
Performance matters
Be enthusiastic, engaging, personal
Take names, give your card, encourage contact

18. Contact: Word-of-Mouth
Why?
Most effective way to engage and motivate caregivers to act

19. Contact: Word-of-Mouth
Ask your customer caregivers to tell others who would benefit
Provide link to web site and Facebook in your signature
Give caregivers small referral cards to engage others

20. Time & Resources Using volunteers to leverage more outreach activity
Using relationships & partnerships to extend your reach

21. Continual Outreach
Treat outreach like a movement – it’s your crusade to get more people the support they need
Expect & plan to spend time
Your enthusiasm & targeted messaging matters

22. Jane Mahoney
Greater Wisconsin Agency on Aging Resources