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Blogging for Beginners Nick Ohrn
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Topics Blogging basics Getting started Blogging tools Tips for great blogging Making money with your blog Recommended reading
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Blogging Basics
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What is a blog? According to Rachel Blood’s The Weblog Handbook: “A blog is a website with dated entries arranged in reverse chronological order.” However, different opinions abound.
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History of Blogging In the beginning – Blogs evolve from online diaries Recently – Blogging explodes as the masses use free software to produce them quickly and easily In the future – Blogging involving multimedia (like video, pictures, and sound) increases exponentially
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Types of blogs 1. Personal – Online diary for record of personal events 2. Profile – Build a reputation as the leading expert in a field. 3. Product – Sell a product or service through your blog 4. Business – Market your business with your blog. Tell stories and introduce new products.
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Getting Started
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Blog Software Two different types: - Developer hosted solution - User hosted solution
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Developer Hosted Solutions Positives: Web hosting unnecessary Usually free, easy to use No installation, uploading of files Negatives: Customization is limited Less support Files not under your control
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Developer Hosted Platforms WordPress.com Blogger.com BlogSpot.com TypePad LiveJournal …and many, many more
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User Hosted Solutions Positives: Great customizability Complete control over all blog data Ability to use own domain Negatives: Have to install files on server Use FTP to upload customized themes Able to mess things up more easily
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User Hosted Platforms WordPress Software WordPress Software (wordpress.org) Expression Engine Movable Type Drupal Textpattern … and many more
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Your First Post 1. Write title 2. Fill in content 3. Hit publish It’s that easy!
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Blogging Tools
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Free web based tools facilitate blogging Feedburner - Publish your RSS feed through a common interface Flickr - Host your photos online for everyone to see Technorati - Claim your blogs and see who’s linking to you
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Desktop editors make things even easier! Desktop editors let you write without being online. Some examples: - ectoecto - w.Bloggarw.Bloggar - BlogdeskBlogdesk - QumanaQumana
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Tips for Great Blogging
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Write compelling headlines Encourages click throughs Hook the reader’s attention Draw your reader into your post
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Write consistently Set a schedule Post-date your entries Stock up on drafts
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Content is key Write meaningful and timeless content Think of your reader’s needs and fulfill them Cite your sources and link to them
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Some general tips Build relationships with other bloggers Comment on blogs concerning your subject Never plagiarize your writings Always give credit where credit is due Keep on truckin’
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Making Money With Your Blog
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Paths to prosperous blogging Direct Income - Advertising - Text Link Sales - Product Sales Indirect Income - Land speaking gigs - Become a consultant in your field - Write a book
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Advertising Programs Google Adsense - Contextually targets ads for your blog - Easy to apply and join - CPC Ads: You get paid if someone clicks Chitika eMiniMalls - Product advertising on your blog - Interactive and interesting to your readers
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Advertising Programs (cont) Yahoo Publisher Network - Higher payout/click than Adsense - Poor targeting on most blogs - Still in beta testing, hard to join Independent Ad Sales - Sell banner, sidebar, or footer space to individuals or companies - Cut out the middleman
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Selling Products Sell your own products: - eBooks - Software - Consulting services - Web design or programming - Crafts/Art items - Comic books - Anything that you can produce
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Selling Products Sell other’s products: - Affiliate programs - Joint ventures - Sponsored posts
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Recommended Reading
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Blogs to Visit BlogLouisville.com Problogger.net CopyBlogger.com AbandonNest.com
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Books The Weblog Handbook – Rachel Blood Blogging for Dummies – Brad Hill Blog Marketing – Jeremy Wright
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Blogging for Beginners Nick Ohrn
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