1. INVESTOR PRESENTATION
INDIA LIMITED
INVESTOR PRESENTATION
May 2017

2. Chief Executive Officer
Today’s Presenter
Rajeev Bajaj
Chief Executive Officer
Singer India Limited

3. Company Profile
Industry Distribution of sewing products and home appliances
Revenue1 US$56m / INR3.7bn
Net income1 US$1.2m / INR81m
Distribution points2 14,226
Number of employees
Number of shareholders2 11,025
Shareholder
structure 2
(Listed on BSE since 1982) 3
Note:
For 12 months ended 31 March 2017
As at 31 March 2017
Held via wholly owned subsidiary Singer India B.V. Details of the group structure are provided in Appendix 1

4. 1. Robust economic fundamentals
Key Growth Drivers
Vast market size
Low product penetration
1. Robust economic fundamentals
147 years in India
Strong brand recognition
2. Strong brand
Sewing products
Home appliances
3. Focused product portfolio
Over 14,000 sales points
Multiple sales channels
4. Extensive distribution
Over 100 home appliance service points
5. Pan India service network

5. Focused product portfolio – Sewing products
Market share of 41% (branded sector) / 25% entire market2
Zig-Zag model
Straight stitch model
Artisan models
Total number of households in India million
Number of households owning a sewing
machine (mostly straight stitch) million2
Low sewing machine penetration
Upgrade to portable zig zag models
Large rural market
Skills development programs
Implementation of GST should decrease un-branded sector
Note:
For 12 months ended 31 March 2017
Singer India estimates
Singer India has an assembly facility that supplements purchases of sewing machines from third parties

6. Focused product portfolio – Home appliances
Vast market potential – Current market share 1% to 2% for each product category2
Food processors
Kettles
Air coolers
Induction cookers
Irons
Toaster
Geysers
Grills
Fans
Sandwich makers
Note:
Pie chart is based on sales value for 12 months ended 31 March 2017, total unit sales is for same 12 month period
Singer India estimates

7. Sales mix % - Home appliance sales increasing
Home appliances expected to comprise 50% of revenue within 5 years
Note:
For 12 months ended 31 March

8. Extensive distribution – Over 14,000 sales points
3,653 dealer sales points
288 sewing schools
Wholesale sewing
8,876 dealer sales points
Wholesale appliances
54 brand shops (including 19 ‘shop-in-shop’)
Retail2
Mostly via 3rd party websites
HomeShop 18 channel
E-commerce / telesales
1,683 canteen points
Canteens (police & military)
Micro finance industry
Corporate sales
Institutional / MFI
Note:
All information as at / or for the 12 months ended 31 March 2017
Singer India has unique historic right to retail nationwide in India despite FDI restrictions in this sector

9. Significant revenue growth (INR million)
Note:
Revenue for 12 months ended 31 March

10. Profitability ratios (INR million)
Note:
For 12 months ended 31 March

11. Analysis of overheads as a % of revenue
Increased costs on account of:
Sales and service infrastructure / personnel required for the home appliance business, which is expected to reach critical mass in 2018
Additonal distribution costs and commissions for MFI business (off-set by additional margin) 1
Notes:
‘Others’ comprises items such as product warranty costs and other sundry expenses

12. Financials - Summary INR million (unless otherwise indicated)
Income statement for 12 months ended March
2017
2016
2015
Revenue
3,727
3,132
2,762
Revenue growth (%)
19.0%
13.4%
Operating profit
102
100 78
Operating profit growth (%)
2.0%
28.2%
Net profit 81 70
Net profit growth (%)
3.8%
11.4%
Balance sheet as at end March
Cash & cash equivalents 53
126 84
Total trade receivables – net
354
236
189
Inventory
542
392
309
Total interest bearing borrowings 33 - 8
Total trade payables
482
368
171
Shareholders' equity
575
481
467
Debt to equity ratio (times)
0.1
0.0

13. Regular dividend flow Notes:
Based on the 12 months ended March share price or net profit and the dividend of the following year
Includes cash dividends only

14. Appendix 1 – Group structure
UCL Asia
Partners LLP
Retail
Holdings NV
Gavin Walker
(Sewko CEO)
41.1%
54.1%
4.8%
100%
72.4% 1
Singer India Limited
Note:
As at 31 March 2017, Singer Asia Limited shares in Singer India Limited are held via wholly owned intermediate holding companies, with the immediate shareholder being Singer India B.V.

15. Thank you