1. MARK 160 MID TERM FEEDBACK FORMS
You may use either pen or pencil.
There are two sides to the survey.
FILL ENTIRE BUBBLE for each response. The scanning software cannot recognize check marks or X’s.
For open-ended responses on page 2, bear down hard. Light writing is unreadable for the scanner.

2. MARKETING 160 – MODULE 4 Segmentation, targeting, positioning and marketing info
With Duane Weaver
Please organize yourself into your team tables
Prepare for iRAT

3. MODULE FOUR Marketing mix, Mktg. Environment and Mktg
MODULE FOUR Marketing mix, Mktg. Environment and Mktg. Info…building a situational analysis
iRAT
tRAT
Write Appeals
Situational Analysis Feedback
Team Exercise 1 – Targeting Segments
BREAK
Team Exercise 2 – Positioning Statements
Exercise 3 – Team Plan: Market Segmentation and Targeting
REVIEW QUESTIONS – prep for term test
Next class TERM TEST and Exercise 4 – Team Plan: Positioning
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

4. i-RAT
You will have 8 minutes to complete the 10 question individual Readiness Assessment Test
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

5. i-RAT
4:30
6:00
8:00
4:00
1:00
2:00
5:00
5:30
2:30
1:30
3:30
TIMES UP!
7:00
3:00
0:30
6:30
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

6. TIME IS UP! i-RAT OUTLINE iRAT tRAT APPEALS BREAK Feedback EXERCISE 1
REVIEW

7. t-RAT Team readiness Assurance Test You will have 8 minutes
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

8. Decremental Scoring of Team RAT
Remember time is limited!
Right answer on:
1st try = 10 points
2nd try = 5 points
3rd try = 2 points
4th or 5th try = 0 points
Don’t find the correct answer on the first try?
Keep discussing and scratching to earn partial credit
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

9. t-RAT
4:30
6:00
8:00
4:00
1:00
2:00
5:00
5:30
2:30
1:30
3:30
TIMES UP!
7:00
3:00
0:30
6:30
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

10. T-RAT
TIME IS UP!

11. Scoring your Team Rat Right answer on first try = 10 points
Right answer on second try = 5 points
Right answer on third try = 2 points
Right answer on fourth or fifth try = 0 points
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

12. Keeping Track
Please enter your iRAT and tRAT scores on the sheet provided in your team folder
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

13. TEAM SCORES? HOW DID YOUR TEAM DO? OUTLINE iRAT tRAT APPEALS BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

14. 10 minutes Appeals Process
You can appeal AS A TEAM any questions that you believe were misleading, unfair, or inaccurate.
OPEN BOOK
Appeal must be IN WRITING (see appeals forms in your folder)
Include reasons and CITE EVIDENCE from the text to support your argument…OR…
If your appeal is based on misleading language in the question, you must include ALTERNATE QUESTION WORDING.
Appeals form in your folder
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

15. MODULE four feedback – Situational analysis
TRADE YOUR TYPE WRITTEN SITUATIONAL ANALYSIS WITH ANOTHER TEAM
Based on what you read and learned last week about what makes for a good situational analysis fill out the FEEDBACK form handed to your team (one sheet per team).
IDENTIFY THE THREE BEST COMPONENTS OF the other team’s situational analysis that you all feel the team has done WELL
IDENTIFY a GAP (if there is one) that as a team you feel is missing….provide a recommendation on how they could best fill that void.
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

16. MODULE FOUR Team ACTIVITY 1 of 4
TEAM ACTIVITY – TARGET MARKET:
Be prepared to REVEAL your BEST choice of target market example at the same time.
You will have 15 minutes to complete this exercise.
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

17. MODULE FOUR Team ACTIVITY 1 of 4
TEAM ACTIVITY – TARGET MARKET:
LET’s REVEAL in 3, 2, 1…
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

18. BREAK TIME TODAY we will BREAK for 10 minutes OUTLINE iRAT tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

19. MODULE FOUR Team ACTIVITY 2 of 4 positioning STATEMENT
COMPLETE TEAM ACTIVITY:
Read the handouts regarding positioning statements. As a team from the choices provided (A through H) select the BEST example of a positioning statement. Be prepared to explain to the class why you feel that is the BEST one.
Select the one you feel is the BEST positioning statement.
Use the letters marked: A, B, C, D, E, F, G, H to REVEAL your choice.
You have 20 minutes to decide.
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

20. MODULE FOUR Team ACTIVITY 2 of 4 positioning STATEMENT
LET’s REVEAL OUR ANSWERS (A, B, C, D, E, F, G, H)
on 3, 2, 1….
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

21. MODULE FOUR Team ACTIVITY 3 of 4
COMPLETE TEAM ACTIVITY: Market Segmentation and Target Marketing– Building Our Plan
Follow the guidelines provided in class on the green sheet about Targeting.
Take the class time to collate your market data analysis you have gathered as a team.
As a team agree on the characteristics you will use to segment your market. (You should have at minimum at least 3 segments) Remember to use more than one form of segmentation (Demographic, Geographic, Psychographic and Behavioural).
Next class you will have time to develop a positioning statement and start thinking about your market strategy.
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

22. MODULE FOUR REVIEW and TERM REVIEW
From our discussions today are there any further items about situational analysis that are still murky that you would like to discuss?
OUTLINE
iRAT
tRAT
APPEALS
BREAK
Feedback
EXERCISE 1
EXERCISE 2
EXERCISE 3
REVIEW

23. MODULE FOUR Team ACTIVITY 4 of 4
COMPLETE TEAM ACTIVITY: Positioning– Building Our Plan
For EXERCISE 4 – Positioning
Please use the lessons learned last class to build your positioning statement and review the sample marketing plan for examples of how to present your position in the market (from the customer’s point of view).
Note: Graphs and charts can be very helpful to communicate your reflections.
Bring a type written version to our Feb. 20th class.