1. MODELS OF MASS COMMUNICATION
Prepared by:
Mrs.Sonia Sikand
Associate Professor
P.G.G.C.G.,Sector-42 Chandigarh

2. WHAT IS A COMMUNICATION MODEL?
Visualisation of the process of communication.
Interlinks between its various elements.

3. Functions of a Model Heuristic function Organising function
Predictive function

4. O S R s S--R Model Main elements: A message ( stimulus,S )
A receiver ( organism,O )
The effect ( response,R ) O S R

5. Laswell Model
Harold D. Laswell,an American political scientist,devised this model. To understand the act of communication,we have to find answer to 5 questions: WHO ( communicator ) SAYS WHAT ( message ) IN WHICH CHANNEL ( medium ) TO WHOM ( receiver ) WITH WHAT EFFECT ( feedback )

6. Braddock (1958 ) further modified this model
Braddock (1958 ) further modified this model. 2 more components were added :-
Under what circumstances
For what purpose

7. Shannon & Weaver’s Model

8. Osgood’s Model
Charles E. Osgood devised this model.

9. Schramm’s Model
Wilbur Schramm adapted Shannon & Weaver’s model of communication.

10. THANK YOU!