1. 2. Open Systems Business Models (OSBM) Rich Picture for Red Hat Inc.
Market share
Availability of files I want to download
Downloading time (other system requirements)
Free
Partners - Application vendors, solutions providers, service providers, platform vendors, embedded developers $
Return on investment on software development
Market share $
Product
Certification Programs
Joint Marketing  
Source code and free license
Support  
Competitors
Customers $
Support
Red Hat Linux OS:
Customizable
Brand
Convenient 
Source code and free license
Support 
Retailers/ Distributors/ Resellers 
Pay = risk for new business model
Employees $
RED HAT
Assemble 400 software packages into a useful OS
Branding/Reputation
New business model = competitive adv?
Market size
Market positioning
OPEN-SOURCE DEVELOPMENT ENVIRONMENT - GPL