1. Tribute to personalities

2. Strong signs of renewal
Surprise and avoid cliches

3. More fun than it seems... … More ethical than it seems
The Economist - UK Rolling Stone - USA

4. Open up to other fields : fashion, design, life style...
Time - Europe & Asia FT week-end - UK

5. Open up to other targets : launch of "teen" versions
ELLE Girl – UK Teen Vogue - USA

6. Dailies’ supplements
High-impact of the free supplements campaigns

7. Eye-catching, high-impact messages
The Observer - UK

8. Catch readers’ interest and convey the magazine’s identity
Three key principles :
EXPERT GUIDANCE
INTELLECTUAL STIMULATION / BUYING INCENTIVE
“SOOTHER” MAGAZINE : A REASSURING FACTOR

9. 1. Objective and expert guidance
Reaffirm the basics

10. Proven expertise with Maurice Levy
CB News - France : “ It would seem he still has something to learn ”