1. Sell Me This Pen

2. It’s not about the PEN
Cheers,
Carl
It’s all about the PERSON you are trying to persuade

3. Who is your Audience? What do you know about the person(s) judging your presentation?
What are they looking for?
What will appeal to them?

4. Presentation Basics
Energetic – enthusiastic enough to attract attention (first 15 seconds)
Loud enough to be heard
Slow enough to be understood
Musical enough to keep their interest:
Employ a Theme – Tell a Story
Vary pitch, tempo, tone – Be a Storyteller

5. Be Music to their Ears Don’t be too predictable
Build on what’s gone before
Let the listener anticipate

6. Be Music to their Ears
Practice makes Perfect

7. What is your Story? Channels Pain Point (problem to overcome) Revenue
(how you plan to reach the End User)
Pain Point (problem to overcome)
Revenue
(how you plan to Sustain and
Grow)
Value Proposition(what makes this better than existing alternatives)
End User (who will benefit)

8. Slide Deck Basics
Slide 1: Name of team, product, etc. Graphic/logo that indicates what it's all about. Slide 2: Problem (Pain Point or Opportunity; usually a good place to tell a story about a typical end user who has this problem) Slide 3: End Users (who would find this useful, who would want it--a description of possible users and their numbers, if available) Slide 4: Solution (Value Proposition--why someone would use this instead of what the competition or some substitute offers) Slide 5: Features (how it works, how it is used, how it solves the problem--a good place for illustrations, video, etc.) Slide 6: Questions

9. Presentation Rubric Up to 5 minute presentation
Up to 4 minutes for questions
Scoring pitches
Value Proposition (problem solved, competitive advantages)
Market Segment (product-market fit)
Business Model (sustainability and growth)
“Can you do it?”
4 points each = 4 to 16 points

10. Presentation Rubric Rank pitches 1 to 4 Relative strength of pitch
“I’d like to mentor that pitch”
Top 6-ranking pitches go to Finals Round (or the highest scores help determine finalists in case of tie)

11. Slide Deck Essentials
Slide 1
Team or Solution Name

12. Slide Deck Basics Slide 2 Problem or Pain Point
A story about someone who has this problem

13. Slide Deck Basics Slide 3 End Users
Who would find this useful, who would want it. Market size.

14. Slide Deck Basics Slide 4 Solution
Why would someone prefer this over the alternatives?
Competitive
Advantage

15. Slide Deck Basics Slide 5 Features How does it work? How is it used?
Demos are good (if they work)

16. Slide Deck Basics Other Slides How to reach your target audience
Watch
the Time
How to reach your target audience
Key Activities
Key Resources (you)
Costs and Sustainability

17. Slide Deck Basics Format Save as PDF
Judges don’t care about fancy transitions
Pitch has to play on any device

18. Slide Deck Basics
Last Slide
Q & A