2. Purpose Provide haircuts and grooming services to men at UW-Milwaukee
Provide other haircut and styling services such as:
Beard and mustache trims
Hot towel treatments
Straight razor neck shaves
Hair washing
Scalp and neck massage
Sell a variety of hair and shaving products
Tyler

3. Competitive Edge and Differentiators
Gabe

4. Consumer survey results
43% would use a Barber Shop on Campus
42% get their haircut at least once a month
Around 13,500 male students enrolled this past semester
Top priorities for Male UWM students in Choosing a Barber shop:
Quality of haircut
Convenience
Customer Service
Price
Lenny

5. Operation hours Saturday 10:00am-3:00pm
Monday, Thursday, Friday 10:00am-6:00pm
Tuesday, Wednesday 12:00pm-9:00pm
Saturday 10:00am-3:00pm
Kristyn

6. services Buzz/Crew Cut Standard Hair Cut Moustache/Beard Trim
$12
A haircut will include the haircut, straight razor neck shave, hot towel, wash, and scalp/neck massage
Moustache/Beard Trim   
5 with any other service, $7 on its own.
This will include the trimming and shaping of a beard and/or mustache
Eyebrow Trim/Shaping $3
(must be used with a haircut)
Buzz/Crew Cut
$10
This includes a buzz cut, straight razor neck shave, wash, and hot towel service
Kristyn

7. American Crew products Classic Body Wash Daily Moisturizing Shampoo
Boost Cream
Daily Shampoo
Fiber
Grooming Cream
Super Glue
Moisturizing Shave Cream
Post-Shave Cooling Lotion
Precision Shave Gel
Kristyn

8. Positioning of Our product
Barber shops are classified in their own industry, separate from salons and beauty salons. The industry itself has had quite a bit of fluctuation with the number of establishments that open and close over the course of a year, but has had steady and substantial growth in total sales for the industry on both a national and regional level.
Kristyn

9. national Number of establishments - 4,293
Total Annual sales - $567,795,000
Average Annual sales per establishment - $132,260
Total Payroll Expenses - $257,808,000
Average Payroll Expenses per establishment - $60,050
Total Paid Employees - 14,789
Average number of paid employees per establishment - 3.4
Average yearly income per paid employee - $17,430
Average % of sales to payroll - 45%
Kristyn

10. wisconsin
Number of establishments - 91 (2.1% of all national establishments)
Total Annual Sales - $11.067,000 (1.95% of total national sales)
Average annual sales per establishment - $121,615
Total Payroll Expenses - $5,253,000
Average payroll expense per establishment - $57,725
Total Paid Employees - 329
Average number of paid employees per establishment - 3.6
Average yearly income per paid employee - $15,967 ($1,463 below the national average)
Kristyn

11. competitors
Sal’s on Oakland which is around ¾ of a mile from campus on Oakland Ave.
There  are over 30 indirect competitors within a 5 mile radius of UWM including Cloud 9 Salon, Capriccio's Salon, Cost Cutters, Super Cuts, and other salons.
Kristyn

12. Price Strategies
We offer mainly services, we have no variable costs (other than the shampoo used for the hair washing).
All of our prices were based off of industry data nationally and locally as well as from the marketing research survey.
The majority of consumers said that they would spend $10.00 and up for a haircut and since our standard cut comes with a straight razor neck shave, a hot towel, hair wash, and scalp massage we decided to do $ The lowest price of our near competitors was 6.99, but that only included a haircut and nothing else.
The average price of a haircut in Milwaukee is $14.00.
For our products, the mark-up is right at 100% (which is the industry average) and less than our competitor (The Men’s Room) who sells the same products as we do. We offer discounts and promotions every month during the school year on both our products and services
Gabe

13. Channels of Distribution
Campus Cuts will rely on promotion through UWM sponsored channels such as the UWM Post.
Campus cuts will also use Word of mouth promotion as well as fliers.
Last but not lease Campus Cuts will use the internet to its advantage by having links to Facebook, Twitter and Foursquare through its own campuscutsuwm.com website.
Gabe

14. Marketing and sales strategy
Campus Cuts will focus on two markets
Male UWM students between the ages of 18-24
Survey results project around 2,400 cuts per month ( cuts per day) for this market
Professors and faculty at UWM
Make up 10% of UWM population
Would enjoy the convenience of having an on campus barber shop
Tyler

15. Promotion Promotions at Campus Cuts are continually being updated
Some examples of upcoming promotions are as follows:
September 1st-31st – Bring in a friend and receive a buy one get one free deal
October 1st-31st – American Crew products 10% off
November 1st- December 31st – Holiday special (free haircut with $50 or more purchase on gift cards)
Promotions are organized around events and holidays going on that month
Strategically targeted to catch the eye of our customers
Tyler

16. Sales force Owners Lenny Robert Becky
Stylists – 4 independent contracts
Future growth
Lenny

17. references
Census Bureau Homepage." Census Bureau Homepage. Web. 03 May <
Free Business Statistics, Financial Ratios and Industry Statistics by BizStats." Free Business Statistics, Financial Ratios and Industry Statistics by BizStats. Web May <
American Crew: Official Supplier to Men. Web. 03 May <
The Men's Room Barber Shop. Web. 03 May <
The Barber Shop (Rodchester MN)." Personal interview. 21 Mar. 2012
UWM Union Director." Personal interview. 05 Apr
Kotler, Philip, and Kevin Lane. Keller. A Framework for Marketing Management. Boston, MA: Pearson, Print.
Tyler