1. Party tourism
Lynn, Elena, Juliette

2. Introduction Visiting cites and museums less interesting
Different brand image
Social aspect
Trendy destinations

3. What is party tourism?
"Travel, typically by people under 30 and especially prevalent in Northern Europe, to warm destinations in the Mediterranean for the purpose of indulgence in drinking, dancing, and other party behaviour."

4. Who are the target markets?
18-25
Travel in groups
Reason for party trips:
Being someone else
Feeling like a star on the spot lines
Drinking excessively

5. Example of party destinations
Ibiza
Worlds best know party destination
Worlds best DJ’s
Drugs
Criminality problems
Move to the town for better jobs

6. Berlin Crazy night life The city that never sleeps
Converted space for party
Tourism office for Clubmachers

8. Future challenges Growing business in the tourism sector
Concerns social side of life
Cities changing landscape
Spread of party tourism

9. Conclusion Marketing Big spending visitors
More traditional forms of tourism