1. Spice indian cuisine Presented by: Muneera ID:……….. ……….. ID:………..

2. Table of contents Business background Current value proposition ERRC New value proposition New value proposition customers perspective New value proposition company’s perspective

3. Mughal Mahal Indian restaurant based in Kuwait Since 1985 It serves large menu of Indian cuisine Located in: –Sharq –Farwaniya –Fahaheel –Hawally –Marina mall –Mahboula

4. Current value proposition Delicious food Famous brand image Large market base High quality food Great locations

6. ERRC Eliminate Unneeded staff Unneeded menu items Buffet option Reduce Prices Decoration Number of tables Menu items Raise Cleanliness Seating time Food quality Better presentation Create Entertainment Different lighting Reservation option Creative presentation of dishes

7. Our new restaurant Spice is the name of the new venue Located in Sharq Delivers creative indian dishes with a twist Great decorations and impressive presentation

8. Our new restaurant Will serve great tasting dishes with affordable prices Good presentation and color contrast

10. Spice’s value proposition Eliminate unneeded staff to reduce cost Reduce the price of the food to appeal to a larger market Reduce items on the menu to reduce costs Reduce the amount of decoration to reduce costs Allow customers to make reservations Hire better cleaning staff Create better presentation for the dishes

12. Spice’s proposition customer perspective Less waiting on seating time Calm restaurant for a great experience Better cleanliness The option and the chance to reserve prior to coming More attractive dished that they can take pictures of on social media Affordable prices with amazing service

13. Spice’s proposition company’s perspective Eliminate the costs of unneeded staff and decorations: – Staff: 5 less staff members, 250KD less per staff member each month – No need to buy a large quantity of decorations thus decreasing costs

14. Spice’s proposition company’s perspective Obtaining 2.5% market share: – Kuwait’s population is approximately 4000000 – Approximately 1,000,000 are into indian cuisine – 1,000,000*0.025= 25,000 customers per year which is 2,083 per month – Approximately 6.5KD per customer 6.5*2,083=13,539.5 KD per moth

16. Thank you ! धन्यवाद