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2. Marketing Management Q1.A leading American fast food company, which specializes in sandwiches and coffee, wishes to enter the Indian market. Having engaged you as consultant to scan the competition for them and identify existing opportunity, what products and firms would you consider as its competitors? What scanning techniques would you apply to analyze competition and submit the report?

3. Q2.One of the erstwhile leaders in the consumer entertainment electronics has hired your services as a marketing consultant to advice on possible diversification. The company has been considering several products for diversification; some of these are manufacturing and marketing dish antennas, creating a new entertainment company, or entering into feature film production. Evaluate these new product opportunities and give your recommendation to the company with proper justification. Q3.If you are the purchase manager of an engineering company and you are required to buy consumables, spare parts, and machine tools, how would you use the Internet for buying these items and how would you evaluate the credibility of a vendor on the website?

4. Q4.A company wishes to launch a new toothpaste which can effectively prevent cavities and tooth decay. But the toothpaste market is highly crowded with multiple brands. Assume you were to evolve a marketing communication strategy. Which appeal will you use and why? Q5.“The Indian market is in a growth phase yet the profit margins are declining but costs to serve a customer are increasing every day”.Given this situation many retail stores seem to be closing their shops in the Malls of Gurgaon. If you were to advise Pizza Hut which is one such retail outlet what advice will you give? What advice will you give to mall management?

5. Q6.What is strategic orientation? How relevant is it in the contemporary Indian environment? Q7.The cable television industry is a relatively new industry in the country. It has been growing at a high rate but is beset with several problems. A leading news magazine has decided to diversify into cable and satellite television and has appointed you as its marketing manager. How will you position your products? Whom would you target? What marketing strategy will you like to evolve to gain a foot hold in the market?

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