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2. Marketing Research Q1.What is conjoint analysis? How does it help in marketing research? Q2.What is market segmentation? On what ‘basis a market is segmented? Q3.What is factor analysis? How does it help in interpretation of results? Q4.Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.

3. Q5.Describe the precautions that should be taken while conducting marketing research based on secondary data. Q6.What are the different Probability Sampling methods ? Explain with the help of examples. Q7.Prepare a suitable marketing research proposal for helping GSL. Q8.Develop a suitable questionnaire for the above proposal.

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