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2. Personnel Management Case Studies Case (20 Marks) Open and two way communication ensures survival of the organization. It is means to make members work together. Formal communication can be downward and upward. Despite its significance communication can suffer from distortions both intended as well as unconscious. Some of the reasons for distortions are tendency to evaluate pre-existing attitudes, sterotypes, values and perceptions. Feedback can help improve the quality of communication. Feedback however should be prompt both positive and negative, focus an action and behavior instead of individual.

3. Answer the following question. Q1. Distinguish between one way versus two way communication. Q2. Define the term formal and informal organizational communication? Q3. Explain the most common channels available for downward communication in an organization? Q4. What do you mean by communication filters?

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