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2. Marketing Management Case Study (20 Marks) PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it’s consumers in the 1990’s apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi’s strategy to address this change in the consumer behavior

3. Answer the following question. Q1. Describe the Impact of changing consumer behavior on the food and beverage Industry. Q2. Discuss the possible solutions to address the.change in consumer preferences.

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