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2. Human Resource Management CASE STUDY (20 Marks) Phones 4u is the UK's leading independent mobile phone retailer for the youth and value segments, offering all networks and handset brands, and is recognized for its success in engaging with these audiences through its unique standout marketing, social media activity and through offering a market leading smart phone range. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 500 stores and is still growing.

3. Phones 4u known for running the largest Ofsted accredited retail apprenticeship program in the UK. Significant investment in the training and development along with a unique in store customer consultation process means Phones 4u delivers unrivalled mobile expertise and advice tailored to individual customers’ needs. As a result, one in four new contract smart phones sold on the high street are through Phones 4u. Due to a period of exceptional growth, the need arose to fill a number of vacancies in the South HR team. It was imperative that the candidates recruited to these positions were an ideal fit in order to contribute to the continuing success of the company. After briefing several agencies, Hudson HR stood out as the only consultancy able to deliver exactly what was required.

4. Essentially they needed a relationship that was built on trust and assurance of successful and sustainable delivery. Just as crucial was a complete understanding of the client’s requirements on the recruitment consultancy’s part, not just of the company and job roles, but also the team fit of both candidates into the current Phones 4u team. The initial contact with the Hudson HR consultant proved fruitful – an instant rapport was created, which developed into a successful working relationship following face to- face meetings. Phones 4u felt from the start of the process that we really understood their needs which in turn helped us stand apart from other agencies.

5. Answer the following question. Q1. Give an over view of the case. Q2. How did he multiple vacancies for recruitment exist in Phone 4 u? Discuss the recruitment procedure adopted by Phone4 u company.

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