1. Caroline Lukens
Thomas Rupp
Wyatt Christensen
(Lukens, 2016)

2. Mission Statement
To conveniently provide high quality snowboarding gear and advice anywhere, from the slopes to your home.

3. Powder Snowboard Gear Founded in Laramie, Wyoming
Three University of Wyoming Students
Need for high quality gear
Demo and Purchase on the slope
Competitive advantage
Quick access to gear and tuning information
Started when we saw there was a need for a store where people could demo and purchase high quality snowboard gear.

4. Business Partner Roles
Wyatt Christensen, System Developer
Works with a tech crew to develop and update the phone app
Created and maintains website which links to the phone app
Caroline Lukens, Project Coordinator
Organizes staff for in store operations along with online sales
Coordinates with manufactures of our gear
Thomas Rupp, Promotion Agent
Works directly with ski resorts to promote sales
Manages social media pages

5. Products and Services
Products: Professional grade Snowboards and snowboard bindings.
In-Store Services: Custom binding settings and adjustments, demo of gear.
Online Services: Website with mobile app extension.
(Pirates of Powder, 2017)

6. In-Store and Online Operations
Convenient demo and purchase of gear.
Experienced staff to give demo and purchasing support.
Mobile app:
Mobile resource for on mountain tips
Including, gear, in app sales, and gear reservation.
Tutorials on gear tuning and optimization.
Website: Online sales, online archive of tutorials.

7. Customer Demographics
Middle to upper class
Between the ages of 16-45
Proficient to advanced snowboarders
Online customers: (ages 16-25)
broad scope of snowboarders
Storefront customers: (ages 25-45)
Snowboarders seeking high quality gear and custom tuning
seeking more information on gear and interested in online purchases

8. Marketing Mix Product and Service:
Demo and purchasing high quality gear with gear optimization resources
Price:
Snowboards ($ )
Bindings ($ )
Boots ($ )
Demo of gear ($50-80)

9. Marketing Mix Promotion: Place:
Market Saturation during mid-summer into winter.
Online advertising.
Printed promotions.
Place:
Online and mobile app
In store located at ski resort base
Online advertising on resort webpage/ search engine efficiency. Printed promotions through flyers distributed locally and at gear swaps

10. Marketing Strategies In-Store Online Google search optimization
Advertise in-store services on the ski resort’s webpage
Handout promotional stickers
Google search optimization
Create and manage social media pages
(Unknown, 2012)

11. Customer Relationship Management
Vendor: SAP Software Solutions Salesforce.com
CRM
Helps us increase customer loyalty
Gives insight on what the customer wants
Allows customers opinions to be utilized
We are too small for ERP
Our supply chain is too narrow to focus on SCM

12. System Details SAP allows us to Manage customer service
Enhance our understanding of customers
Optimize response time and accuracy for customer questions and complaints
Opportunities to up-sell and cross-sell
Digital marketing solutions
Real-time customer intent system allowing customers to receive personalized service
Individualized marketing technology
On site and online data marketing data bases

13. System Details Companies using the SAP system
AUDI
Burger King 3M
16% decrease in similar companies customer service calls
Increase in sales by providing personalized offers and reminders for customers
Simplistic system that integrates all parts of the CRM into one

14. How we plan to use SAP Digital marketing solutions
Enable us to treat customers like individuals by using digital information to provide personalized online services and suggestions.
Utilize customer data to plan marketing strategies.
Allows our employees to have a network of customer information.
Manage customer service
Use customer feedback to improve our products and services.
Increase our response time and accuracy for customer questions and complaints to strengthen our customer relations.
Improve overall customer satisfaction by providing opportunities to cross-sell or up-sell when it’s in the customers best interest.

15. Pros and Cons of SAP Specialized CRM system for each business
Global integration due to world wide popularity
Access to data through the internet; on-site and mobile
There is a minimum of 15 users to have a SAP system
High installation and monthly costs

16. SAP Costs Team User CRM Sales: $89/user/month
Individualized installation costs varying from business to business

17. E-Tailer Similar to storefront shopping
Utilizes the internet- shop via website
Contains information on inventory
Necessary to place an order
Creates an online shopping experience
Portable and accessible world wide

18. Free/Freemium Revenue Model
Offers basic information for free to customers
Premium fee- access to more services
Provide basic services
Gear functions and information on products (free)
In depth services
Greater detail on gear tunings
Ask the pro’s column

19. Web 2.0 Technology- Blog

20. Works Cited- Part 1
Baltzan, P. (2016). Business Driven Information Systems. New York: McGraw-Hill/Irwin.
Lukens, D. (Photographer). (2016, May). A-Basin Ski Resort [photograph].
Unknown (Photographer). (2017, January). Choosing the Best Snowboard Bindings [photograph]. Retrieved from
Unknown (Photographer). (2012, June). Trade Stickers [photograph]. Retrieved From

21. Works Cited- Part 2
What Does CRM Actually Cost? (2017, January 25). Retrieved February 27, 2017, from
Hybris Marketing: Market to an Audience of One. (2015, August). Retrieved February 27,2017, from eda71af511fa.html
Customer Service Excellence. (2016, November 16). Retrieved February 27, 2017, from 82c7-eda71af511fa.html

22. Work Cited- Part 3
Blogger. (n.d). Retrieved March 09, 2017, from
Facebook. (n.d.). Retrieved March 09, 2017, from
Laudon and Laudon from IMGT Sharepoint Site
The Free Encyclopedia. (n.d.). Retrieved March 09, 2017, from
Youtube. (n.d). Retrieved March 09, 2017, from