1. Anne Holland President MarketingSherpa Monday, May 7, 2007
MarketingSherpa Membership: 8 Tough Lessons Learned From Our Test Launch
Anne Holland
President
MarketingSherpa
Monday, May 7, 2007

2. Membership launched 2/22/07
Screenshot memberhome
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3. #1. Pre-launch Survey Fall 2006: Web 2.0 Was NOT Hot
Survey of our Paid Customer base-pre-launch
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4. Post-launch survey to trial members Feb-April 2007: Web 2
Post-launch survey to trial members Feb-April 2007: Web 2.0 Still NOT Hot
Survey upon new trial sign-up
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5. #2. Don’t Sell the Database, Sell the Convenience
Version 1 Version 2
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6. Typical Response to Version 2:
“You rule! NOW I know I am getting my money’s worth !!”
Raquel Hirsch, HIRSCH STRATEGIES INC.
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7. #3. Google Knows Best…
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8. © 2007 MarketingSherpa, Inc. This presentation is not for distribution
© 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

9. BETA!
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10. #4. Sign up patterns
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11. Actual growth-
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12. #5. Working the Welcome
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13. Welcome Series Open Rates
Replies to Packet
“Great Packet, how’s it working”
Direct Competitor
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14. #6. If the site is complex, make the newsletter simple
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15. Newsletter Open Rates
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16. #7. Send Receipt Before You Charge
9am Send
4pm Charge
7 hours until end of business day to charge cards avoid chargeback
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17. #8. Online vs Print Old Model Goal: 365 days-300 subs @ $397ea.
Aggressive Direct Mail
Breakeven: Usually in a year
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18. New Model Goal: 30 days-300 subs @ $397ea. Passive Web promotion
Break-even: Less than 6 months
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19. Thank You to…
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20. Thank You Anne Holland, President MarketingSherpa Inc. (877) 895-1717
© 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.