1. BELLE et BEAU CHEVEUX
Kyle Fedoruk

2. What is Belle et Beau Cheveux?
Hair Studio Located in St. Anne, MB that offers all hair services (cuts, colors, styling) as well as waxing and make up services
Brand Statement: “The best hairstyling experience close to home” (Referring to the rural area of South East Manitoba)

3. PRODUCTS & SERVICES
Haircuts, Styling, Colour, Make-up, Waxing & a small retail section of the products that are used in our studio (Eufora hair products)

4. Capital & Financial Budget
Capital Budget:
Land
50,000
Building
100,000
Furniture & Fixtures
14,258
Total
164,258
Finance Budget:
Don’t have this amount of Equity yet, so wouldn’t start up business until the $65,000 worth of Equity can be contributed
Bank Debt
100,000
Equity
65,000
Total
165,000

5. Target Market
Value Proposition: To provide customers with a quality hair styling experience closer to home. This will help customers save time and money travelling farther distances (Winnipeg or Steinbach) to receive quality hair styling.

6. Segmentation Landmark Richer Blumenort
Total size of market is approx around the 4500 mark which includes the towns of St. Anne (1626), Blumenort (approx.1000), Richer (approx. 500), Landmark (approx. 1300) plus other smaller towns around these areas as well
Steinbach population b/w (may draw some friends and family from there but this is where the heavy competition lies)
Radio, Website, Newspaper, Flyer Drop (Coupons)
Blumenort

7. Positioning Map Quality Service Convenience Belle et Beau Cheveux
Avenue Hair
Hairline
Rootz
Vivid
Abstract
Quality Service vs. Convenience – All priced about the same (Competitive Pricing)
Bell et Beau Cheveux most convenient to the market outside of Steinbach (Not as far to drive and will take less time out of people’s busy lives)
Convenience

8. What Needs to Happen? Year 2016 2017 2018 2019 2020
Maximum Number of Customers/day 24
Number of Customers/day
(Base Case) 10 12 14 15 16
Customers % Max Capacity
42%
50%
58%
63%
66%
Max. Customers vs. Base Case

9. Base Case Vs. Breakeven
Base Case – Blue
Breakeven - Red

10. Proceed with this Venture?
Owner's Compensation
Year
2016
2017
2018
2019
2020
Owner's Salary
29,640
36,457
42,974
48,453
52,148
Dividends -
1,440
11,848
19,521
27,504
Total Owner's Compensation
37,897
54,822
67,974
79,651
Mention, haven’t been able to sit down with Carole yet to discuss it, but looking at these numbers taken from the base case, by year 3 and forward, seems like it could be feasible and could make a comfortable living off of running this business.

11. QUESTIONS?

12. Location Approx. 50km SE of Winnipeg just off #1 Highway, Pop: 1626
Location in town, just off of main street in which there is plenty of traffic going down main street and a sign will be made in order to point the direction of the new salon

13. Floor Plan Styling Stations
Front Entrance
Waxing/Office
Back Entrance
Styling Stations
Storage Closet
Manicure/Pedicure stations can be added in if we decide to offer those services in the future

14. Human Resources Staff: Owner/Manager (also a stylist)
1 Other Employee: 1 Stylist,
Store Hours:
Sunday – By Appointment Only
Monday – Closed
Tuesday & Saturday – 10am to 6pm
Wednesday to Friday – 1pm to 9pm
Receptionist duties will be performed by both the Owner/Manager & Stylist until such time it is deemed a receptionist is needed
Both Stylists will have keys to the building in case of a Sunday appointment with a client. This will also give the other employee opening and closing responsibilities.

15. Sensitivity Analysis Yr 5 Owner Customers/day Average 5 year Profit
Net Payback
Compensation 5
Bankrupt 8
8,356
35,801
57,692
10 (Base Case)
18,328
122,956
79,651 15
42,274
322,576
134,077 20
52,497
374,042
136,260 24
55,317
388,140

16. Sensitivity Analysis Yr 5 Owner Price/Day Average 5 year Profit
Net Payback
Compensation 20
Bankrupt 30
7,831
31,214
56,536 35
14,392
88,553
70,983
38 (Base Case)
18,328
122,956
79,651 45
27,513
203,231
99,878 50
37,074
260,569
114,325