1. Catford Regeneration Programme
Catford South Ward Assembly
04 March 2017
Deborah Efemini, Project manager, Engagement and Placemaking, Regeneration & Place Team

2. Catford Regeneration Update

4. When will it happen?
We intend to develop a master-plan throughout 2017/18 Following approval of this by Mayor and Cabinet, site specific briefs will come forward for planning approval. We expect construction projects to begin post 2020 and for the whole redevelopment to be completed by approximately 2030
Some interim improvements are likely to start sooner and we are hopeful that initial projects can act as a kick-start for future ideas and projects
However, the overall plan is a long-term one and the extent to which we can make progress will of course depend on securing additional resources from the government, other public organisations and the private sector
Delivery of the agreed priorities will therefore be phased over time, aiming to provide lasting benefits for the town

5. Targets for the next 12 months
Master plan for Catford Town Centre
Deliver Cultural Placemaking and Engagement Strategies
Secure meanwhile uses for vacant units – Already secured Little Nan’s

6. Cultural Placemaking and Engagement

7. Developing a Cultural & Placemaking Strategy
Cultural Placemaking Strategy which will sit alongside the Engagement Strategy
Cultural Placemaking will capitalise on the local community's assets, inspiration, and potential, with the intention of creating spaces that promote people's health, happiness, and well being
Catford has a rich cultural heritage and we should encourage creativity, and support it to ensure that all our residents have opportunities to engage creatively in ways that work for each of them individually
Interventions include:
‘Catford Nights’ – stimulate evening economy Reviving the Catford Beer Festival in association with CAMRA June Reviving the Catford Jazz Festival July
Catford Calling – Eurovision Party May Catford Night Market June Catford Free Film Festival May & September
Physical interventions to the built environment e.g. Catford mural

8. ‘The public are the best consultants you never have to pay’
Engagement Strategy
‘The public are the best consultants you never have to pay’
An overarching engagement strategy throughout the project. Ensure that engagement is clear, concise, open and two-way, understanding the knowledge, interests and concerns of all stakeholders
Create realistic expectations with regards to timescales, scope and constraints
Reduce misunderstanding and misperceptions about the scheme and its impacts, by providing the right amount of information in appropriate detail
Various methods include:
Monthly face-face events in and around the town centre
Ward assemblies
Tweet ups – event inviting all Catford bloggers to meet up
Newsletters, flyers, articles
Commonplace – Online Engagement Tool

9. Engagement Strategy
Elected Members Elected members are central to the way the Council engages with the community as they are directly elected representatives of the and have the detailed local knowledge and information to ensure that any scheme addresses the concerns of the people they serve
Internal Stakeholders Communicating with Council employees is just as important as communicating with external stakeholders. Internal communication will encourage the sharing of knowledge and expertise as well as issues and concerns. Stakeholders include CRPL, Planning, Highways, Street Trading, Property Services, Communications, Culture & Community Development
Strategic Stakeholders These are key decision makers who represent organisations with national, London-wide and local interest in developing and implementing regeneration policy and associated schemes. This includes the Mayor, government bodies and statutory consultees including GLA, Chambers of Commerce, Business Link, Design for London, and TfL
Partner organisations Police, PCT, NHS, housing associations and land owners
The Catford Town Centre Stakeholders:
Residents - all residents within the catchment area
Residents associations
Housing Associations
Local businesses and representative business groups
Voluntary groups - Rushey Green Timebank, VAL
Community/amenity groups - Corbett Society, Catford WI, Catford Society, Catford Film Culverley Residents Association
Landlords
Faith groups
Nurseries, schools and colleges
Young people – Working with the Young Mayor
Children
Commuters
Estate agents
Users or clients of specific services (or their carers or relatives)
Disability groups

10. Online Engagement Tool – Commonplace
The platform will support established methods of face-to-face engagement with web application and integration with social media, both of which are critical for achieving meaningful and comprehensive engagement. The Needs Analysis: essential in gathering an understanding of what local people feel about their neighbourhood. It’s useful for community and stakeholder mapping, understanding people’s needs, and creating a benchmark against which people’s responses to subsequent plans can be compared.