2. HOW TO ENGAGE CORPORATIONS IN SCOUTING TODAY
John F. Stewart BSA Corporate Engagement and Sustainability Director

3. CORPORATE ENGAGEMENT NATIONAL COUNCIL SPONSORSHIP HISTORY
Policy Change re Endorsement
2010 Centennial: 3 Gifts
RAISING CAPITAL
Financial
Intellectual
Relational
DEVELOPMENT VS. ENGAGEMENT

4. WHAT ARE THE CORPORATE “BUCKETS”
FOUNDATION
CSR DD
MARKETING

5. FOUNDATION Alignment with Foundation Goals
Integrated Corporate Focus or Silo?
Relationship Development
FOUNDATION
FOUNDATION

6. CORPORATE SOCIAL RESPONSIBILITY
C-Level Reporting Structure
Corporate Citizenship
Corporate Giving
Employee Giving
Volunteer Support
CSR

7. DIRECT / DEPARTMENT DONATIONS
Passionate Volunteers
GIK Opportunities
Cost Reduction / Sourcing DD DD

8. MARKETING Advertising Experiential Brand Sampling and Trial Use
Sales / Revenue Opportunities
MARKETING

9. SCOUTING WORKS MEDIA EVENTS PROGRAMS LICENSING PROPERTIES SALES Print
Social
Digital
Video / Film
PROGRAMS
PROPERTIES
4 National High-Adventure Bases
900+ Local Council Camps
EVENTS
Jamboree
NAM, Top Hands, Program Conferences
Marketing-Driven Events
LICENSING
SALES
Retail
Purchasing
Fundraising

10. APPROACH DIFFERENCES Research is Different Situational Knowledge
Marketing Herd Thinking
Exclusivity / Advantage
Recognition
SIMILARITIES
Corporate Needs
Corporate Timing
Corporate Returns