1. Australia & New Zealand
Sales & Marketing in 2018
Australia & New Zealand

2. And so it started!

3. That Feeling!

4. The journey so far Thirst for leadership Drive for change
We hit some stumbling blocks
And the learning curve has been steep!
But THE FUTURE is Bright
Clarity in roles
Open to listening and in this together with YOU!

5. What we heard
Social Marketers need PRODUCT TOOLS! Series of Short Videos, Clips, Ingredient Stories
You want Product Training & Tools
Who is Modere? Quick stories on who Modere is, what Live Clean is and what makes us stand out from the rest
Better Modere Merchandise
Improved IT Platforms & User Experience: Modere.com.au & Shifting Retail
Social Marketer Success Program & Support

6. What we have done
Restructured our Sales and Marketing Team around what the brand, the company and most importantly, what YOU need from us!
Created a Brand Avatar to ensure all brand activity is on target and tailored for our core demographic
Strategic in our Thinking: Plan, Act, Execute, Analyse
Identified the gaps and our deficiencies: Now to improve

7. Australia & New Zealand
2018 Marketing
Australia & New Zealand

9. So what’s coming for Modere in 2018?

10. So what’s coming for Modere in 2018?
VIDEO CONTENT IS KING
2-3 minute and 6 minute corporate videos
Who is Modere?
Why choose Modere?
What is Live Clean?
Short Product videos for each product
Short 15, 30 and 60 second condensed versions will then be cut
Creative Content Production Overhaul!

12. More, More, More please MERCHANDISE MARKETING COLLATERAL
A complete overhaul of the merchandise
New ideas
Collaborations with designers
Limited Edition
Back by popular demand
MARKETING COLLATERAL
A review of all Marketing Collateral
What is our story?
What do SM’s need?
Revamp the product catalogue

13. More Please…. INNOVATION BioCell National Launch June 2018
The highly anticipated launch is nearly here
TONIGHT!!!!!
An evening of education and experiential learning
Pure in June + PET, Life & Skin in July
OTHER NEW PRODUCTS COMING
HOUSEHOLD
LIMITED EDITIONS TOO!!!!

14. What else? SOCIAL MARKETER SUCCESS
A dedicated team focussed purely on YOU!
A voice representing you at corporate
Videos created to introduce the business opportunity of Modere and the lifestyle it offers
Leadership Masterclass style training program
Incentives and Rewards
AND THE TRIP OF A LIFETIME…….

15. And We Got More! EVENTS National Biocell Tour Modere Lives
Oz. Corporate Tour
SRC
Socials

16. One click away ONLINE USER EXPERIENCE
New Shifting Retail Platform – Dynamic, easier to use, faster
Customer Automation s based on analysis
Targeted campaigns based on what they buy and what they are interested in an
Optimised Blasts
Weekly Social Marketer News
Weekly Customer News
Targeted purchase campaign

17. One click away

18. Personalised Email Loop
JOINED
‘Welcome’ eDM
Wait 20 days
‘How Much Are You Loving Modere’ eDM
#livecleantribe
Placed an order?
YES
Purchased
M3?
Move to
‘M3 Purchase’ Campaign
Wait 10 days
Wait 28 days NO
Purchased
Colour?
Move to
‘Colour Purchase’ Campaign
Purchased
Live Clean?
Colour?
Prompt to Reorder
Move to
‘No Activity’ Campaign
Purchased
Live Clean?
Move to
‘Live Clean Purchase’ Campaign

19. Be delighted every step of the way

20. And Lastly…
CUSTOMER MARKETING

21. And Lastly…
CUSTOMER MARKETING

22. A Partnership to success