1. Chapter 14
Content Inc

2. Subscribers
Focus on giving away content so you can monetize later

4. Subscriber Importance (based on control)
Print
LinkedIn
Twitter
iTunes
Medium / Tumblr / Instagram / Pinterest
YouTube
Facebook

5. What is your email offering?

7. Marketing Automation

8. Tips for getting subscribers
Product demo
Pop up (pippity)
Ask for only
Leverage SlideShare Pro, where you can upload a power point and you collect names when people download them.

9. Chapter 15 - Searchability
SEO – Search Engine Optimization
Keywords
Internal / External
Ungated Content

10. Tools Google Webmaster Tools Google Analytics Moz
PageRank Checker

11. Group Assignment 2 (100 pts) Due 9/29