1. Erika Souder, Peter Bae, Gurjeet Singh
Indiana University
Erika Souder, Peter Bae, Gurjeet Singh
September 16, 2018

2. Braun Consulting: Who We Are
A leading provider of strategy and information technology consulting services
Pioneering the convergence of customer strategy, technology and the Internet
Aimed at industries where strategic uses of customer knowledge distinguishes market leaders
Objective, fact-based and analytically driven
Focused on creating the organizational change necessary to deliver results
Over 500 employees in 11 offices across the country.
Since 1993 we have maintained an industry-low voluntary turnover rate of less than 10% per year.

3. Braun Competitive Positioning
Pioneering a New Breed of Consulting to Meet Changing Customer Needs
Business
Strategists
Braun
Strategy Capabilities
Internet Pure Plays
Big 5
Consultants
Customer Companies
Systems
Integrators
Technology Capabilities

4. The Braun Advantage
Integrated Capabilities Lead to Breakthrough Results
Proven methodologies support a disciplined approach
Integrated services provide speed

5. Braun Capabilities and Services
Customer Valuation Analysis
Customer Segmentation
Marketing Effectiveness
Product Launch Strategy
New Market Entry Strategy
Sales Force Optimization
ERP
eProcurement
Supply Chain Management & Integration
Call Center
Sales Force Automation
Customer Service
Strategy
Back Office
Front Office
eCommerce
eCRM
Portals
Content Mgmt
B2B Integration
User Experience
Branding
Data Warehousing
Campaign Management
Marketing Automation
DB Marketing
OLAP
Knowledge Management
Internet Integration
Business Intelligence

6. I made edits to this slide.
David Reinke:
I made edits to this slide.
eSolutions
eSolutions
eTechnology
User
Experience
Enterprise
Applications
Personalization & Portals
eCommerce
Content Management
Web Analytics
Usability Analysis
Information Architecture
Visual Design
Content Design
ERP Systems
eProcurement
Supply Chain Management
B2B Integration

7. Business Intelligence
Customer Solutions
Customer Solutions
Business Intelligence
Front Office CRM
Data integration/ warehousing
Enterprise reporting
OLAP
Statistics/analytics
Analytical applications
Database marketing/ campaign management
Field service/SFA
Call centers
Customer service
Logistics

8. 10 Offices Supporting Clients Worldwide
Boston
Minneapolis
Detroit
New York
Chicago
Cleveland
Denver
Reston
St. Louis
Indianapolis
Dallas

9. Our Clients F I N A N C I A L S E R V I C E S
H E A L T H C A R E & P H A R M A C E U T I C A L S
M E D I A & T E L E C O M M U N I C A T I O N S
C O N S U M E R P R O D U C T S
Case studies were examples of key client partnerships
Developed similar depth relationships with other blue chip clients in 5 key industry sectors (IDC 65% of growth…)
Huge asset as 70% of business is repeat or follow-on from existing relationships (stability for growth and profitability)
Avg. rel rose to $2.2 MM in ‘Q’1
(one example of scale relationship….)
M A N U F A C T U R I N G

10. Schwab: Investing in Customer Intelligence
Strategy
Front Office Integration
Business Intelligence/ Data Warehousing
Capture value from Internet investments
Develop customer intelligence framework
Target direct marketing to individual customer preferences
Build Customer Loyalty
Enhance revenues and profits
Client name: Charles Schwab Capital Markets & Trading
Phase of project: Business Intelligence Blueprint, Design and Development
Challenge: Measure and improve the quality of customer service received by the customers of one of the world's largest financial services firms.
Our Solution: Braun worked with the Capital Markets & Trading division of Charles Schwab & Co. in San Francisco to build a data mart and business intelligence reporting system that integrates data from a variety of sources, both internal and external, to enable securities traders to measure and improve the "execution quality" of securities trades performed by Schwab on behalf of its customers. The new system allows trading management to assess both the speed with which trades are executed and the degree to which Schwab is obtaining the best prices in the marketplace for its clients. Schwab is now able to analyze the execution quality of millions of daily trades by Exchange, Trader, Security, Order Origination Channel and numerous other business perspectives, which allows them to more effectively route trades to the most efficient markets and thereby improve customer service.
Results: Braun laid out a multi-product architecture marrying best-of-breed business intelligence tools with state-of-the-art database design.This blueprint was executed in phases over a four month period to satisfy the reporting needs of Schwab's CM&T business unit. This project has made the managers in CM&T self-sufficient for their analytical reporting needs. This project is serving as a prototype for the future architecture of Schwab's entire corporate data warehouse.

11. BioPharma: Driving Rx Product Growth
Strategy
Business Intelligence/ Data Warehousing
Internet
Franchise drug being challenged by new entrants and scheduled to come off patent.
Consumer and doctor awareness central to success
Two personalized, community building web portals envisioned
Branded site for drug
Unbranded site around treating the disease
User group identification and requirements
Content selection and repurposing
Leverage customer profile database to bootstrap personalization process
Implemented content management, personalization, web portal & tools, branding, hosting partner identification and Internet marketing
Client name: Biogen (BioPharma Company)
Phase of project: Full Solution – strategy through implementation
Challenge: The first column of bullets on the slide summarize this. Biogen’s flagship drug, Avonex, treats MS. It is a hyper-competitive market for MS treatments. Biogen (Avonex) is the leader. The competitors had created a stronger web presence and Biogen was starting to see market erosion. Biogen also needed to connect to the entire community of people affected by MS: patients, doctors, caregivers, etc. They needed to build and maintain long-term relationships with these people in order to ensure that their product was used. (There is no cure for MS. But, Avonex can help prolong quality of life. It is a drug that someone with MS should take for his or her entire life. There is a high degree of people who go off therapy. There is low treatment usage: 400,000 people with MS in US, only 140,000 are on a form of treatment!)
Our Solution: Help them envision and implement 2 web sites: Avonex.com and MSActiveSource.com to build a community around MS and their treatment for MS. MSActiveSource is unbranded, definitive source of MS info. Avonex is branded, superset of content and functionality as MSAS but also has community and tools for people on the Avonex therapy.
We helped them define their user segments, devise content strategies based on those segments’ needs, devise tools to help build community and enable greater disease management capabilities for MS sufferers. We built both portals using a personalized portal framework and shared content management repository. What was provided is a reference architecture for portal development. When their next drug comes out, they will be able to reuse much of the technology that was built to support Avonex. Huge long-term IT cost savings.
Results: All site metrics (registered users, site visits, length of sessions) beat industry norms and are above initial expectations.
Most recent quarterly sales were record sales.
Biogen has strengthened its brand and community as a result of the web site.

12. The Technology Associate Consultant
What We Look For
Competency in one or more of the following: Java, Visual Basic, HTML, SQL and XML
Competency in relational database methodology and technology
Exceptional communication skills
Hunger for knowledge, self-motivation, ability to conduct own research and experiments
Technical or business internship experience required
GPA of 3.0 or above is preferred.

13. The Technology Associate Consultant Role
Responsibilities
Technology Associate Consultants have an opportunity to be active
participants in project work from the beginning of their careers.
The project work includes: data warehousing and reporting, front office
package implementation, and web development.
Assisting in interviewing end users
Defining system requirements
Developing systems, writing and testing programs, identifying and resolving problems and preparing systems for implementation.
Assisting team members in the implementation and deployment of packaged business process applications.
Creating basic functional, technical and/or end user documentation
Participating in firm-building activities

14. The Technology Associate Consultant Role
What We Offer You
Work
Support
Culture
Fortune 1000 clients
Challenging problems related to growth
Range of industries and clients
Intensive up-front training program
Technical training
Teamwork and leadership
Presentation skills
Training throughout career
Mentoring/coaching program
Not limited by a pre-defined job description
Driven by initiative and ability
Close relationships with managers and partners
Participate in building the firm
Ownership in firm through Employee Stock Purchase Program

15. The Technology Associate Consultant Role
Training and Development
1st Month
1st & 2nd Year
And Beyond
Week 1:
Company overview
State of the industry
Week 2 & 3:
Acquire fundamental technology skills
Team project — full project lifecycle simulation
Week 4:
Focus on tools to solve business problems
Company-sponsored social gatherings throughout orientation
Enhance the Core Consulting Skills
Advanced Training and Development
Technical skills
Problem solving and analytical skills
Develop leadership skills (technical and management)
Communication and career development skills
Direct business process
Application systems
Practice development skills
Industry experience
Technical segments
Client management skills
Facilitation skills
Presentation crafting
Presentation delivery
BCU Web-based training
Technical courses
Professional skills courses
Enhance soft skills

16. Indiana University 2001–2002 Schedule
September 27, 2001: P.O.O.P.s
On-Campus Interviews: February 4, 2001
Questions? Contact Erika Souder at

17. How Can I Apply? www.braunconsult.com/careers
If you are excited about the prospect of joining the Braun Consulting team, please visit our website at:
Here you can learn more about us, view our campus schedule and apply online.