1. 2014 Association Workshop Sacramento

2. USATF Rewards Overview Goals & Objectives Marketing & Rewards Strategy
Agenda
USATF Rewards Overview
Goals & Objectives
Marketing & Rewards Strategy
DEMO

3. Objectives & Goals Create Connections Collect & Leverage Data
Total Members
Marketing Effectiveness
Collect & Leverage Data
Data Records
Member Insights
Increase Membership
Create the Pipeline
Convert
1st Goal was to connect with our fans. To develop an interactive program that reached our fans across all channels.
2nd Goal was to collect the data that we received from the connections we made and use it powerfully and strategically.
3rd Goal was to create a pipeline for new potential members. And it’s working beautifully!
Transition – Let’s take a look at some of our tactics and look at some top level results…NEXT SLIDE

5. Social: 39% Events: 30% Email: 31%
Members: 9,877
Social: 39%
Events: 30%
31%
Social – We have a pretty aggressive social media marketing cadence. We adhere to 3 Tweets/week – education/Rewards 1 FB post and 1 Instagram. We have a large following on social media and are converting them to Rewards members.

6. Additional Marketing Tactics
4,494 Entries
1713 New Members
25,798 Entries
1,224 New members
Sweepstakes have proven to be our number 1 tactic across all KPI’s – social response, net new sign ups and engagement. Our fans are loving the opportunity to win these amazing experiences.
Duration20 Days
Duration10 Days

7. 30% USATF Rewards Members 30% USATF Rewards Members
Facts for you
Men 18-24
1% USATF Members
30% USATF Rewards Members
Women 36-50
8% USATF Members
30% USATF Rewards Members
Our two largest focus areas for membership are being collected via USATF Rewards