1. Sports Analytics in Television Journalism
By: Edward Egros

2. My Background Weekend Sports Anchor at Fox 4 in Dallas
Part of an 11-year career in TV
Bachelor’s degrees in journalism and economics (emphasis in econometrics)
Master’s degree in predictive analytics
Webmaster of insidesportsanalytics.com
Potpourri of research projects

3. Challenges Using Analytics on TV
Some viewers dislike stats
Some concepts are too complex
Tight time limits for TV

4. Some Viewers Dislike Stats
Use qualitative words instead of quantitative ones
Explain advanced stats as you go (and sometimes briefly why you used them)

5. Some Concepts Are Too Complex
While using more robust tools, be willing to sacrifice some explanatory (and predictive) power for ease of interpretation
This approach can also convince managers of the usefulness of analytics

6. Tight Time Limits for TV
Use TV as an opportunity to promote content in other places (e.g. social media, blogs, podcasts, etc.) and vice versa
The depth available with each medium can be visualized using a pyramid

7. WEBSITE (INCLUDES BLOGS AND PODCASTS)
DEPTH TV
SOCIAL MEDIA
WEBSITE (INCLUDES BLOGS AND PODCASTS)

8. WEBSITE (INCLUDES BLOGS AND PODCASTS)TV
SOCIAL MEDIA
WEBSITE (INCLUDES BLOGS AND PODCASTS)

11. WEBSITE (INCLUDES BLOGS AND PODCASTS)TV
SOCIAL MEDIA
WEBSITE (INCLUDES BLOGS AND PODCASTS)

13. Get Connected Twitter: @EdwardEgrosFox4 Facebook: EdwardEgrosFox4
Instagram: EdwardEgrosFox4
On the Web: InsideSportsAnalytics.com

14. Questions?