1. E-Commerce Initiative
Mackenzie Saucier

2. GuiltlessGlamor.us Discounted wholesale beauty products
Offers both drugstore and luxury brands
Sales Revenue Model
Direct Retail Model
Excellent customer service
Simple stress-free website design

3. Marketing
Focus on women ages 16 – 50 (some men are beginning to enter the customer base)
Advertising through social media
Mobile-friendly website
YouTube/Instagram Affiliates

4. Website Production & Security Costs
Outsource website development = “Affirma Consulting” = 2,500
Outsource hosting = “GoDaddy INC.” = $4.99/month
Mobile-friendly = “MobiSiteGalore” = $225
Domain Name Registration = GoDaddy INC.” = $1.00
Total Cost = $2,730.99
Employee Training = $10,000/year
Data Encryption = “Symantec antivirus” = $100
Firewall = “Symantec Endpoint Protection 12.1” = $380
Backups = “SimplyFailover” = $100
Password Software & Anti-virus software = “Word 2013 Medialess Retail Box” = $105
Operating System Security = “Kaspersky 2018” = $40
Total Cost = $10,725

5. Operations No “raw” materials Items shipped directly to our warehouse
Products are inspected and randomly tested
Stored in a cool, dry place

6. Branding Message
“Beauty on a budget”