1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI Analysis (Data Ending Apr 17, 2016: TOTAL US FOOD)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016

3. Bottled Water Category Retail Unit Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
6.0%
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
% Unit Growth
33.0%
21.2%
9.7%
9.4%
16.4%
5.5%
4.5%
0.6%
6.1%
(23.2%)
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
% Unit Growth
22.4%
24.1%
14.9%
6.2%
5.3%
6.0%
1.5%
(3.4%)
7.5%
(37.1%)
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Apr 17, 2016

7. Voss Unit Sales (MM) Trends
Strictly Confidential
Voss Unit Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Apr 17, 2016
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Apr 17, 2016

9. Voss ACV Weighted Distribution by Region (L-4, FOOD)
Strictly Confidential
Voss ACV Weighted Distribution by Region (L-4, FOOD)
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016

10. Voss PDI & Dollar Share by Region (L-4, FOOD)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, FOOD)
West
Plains
Great Lakes
Northeast
TTL Premium:
160.9
Unsweetened Sparkling:
96.0
TTL Voss:
186.0
Voss Share of Premium:
3.3%
TTL Premium:
74.0
Unsweetened Sparkling:
101.6
TTL Voss:
61.3
Voss Share of Premium:
2.5%
TTL Premium:
88.9
Unsweetened Sparkling:
67.8
TTL Voss:
77.1
Voss Share of Premium:
2.4%
TTL Premium:
99.8
Unsweetened Sparkling:
107.0
TTL Voss:
87.0
Voss Share of Premium:
2.2%
California
South Central
Southeast
Mid South
TTL Premium:
63.6
Unsweetened Sparkling:
61.0
TTL Voss:
97.3
Voss Share of Premium:
4.0%
TTL Premium:
39.8
Unsweetened Sparkling:
112.2
TTL Voss:
35.0
Voss Share of Premium:
2.4%
TTL Premium:
126.3
Unsweetened Sparkling:
148.5
TTL Voss:
99.1
Voss Share of Premium:
2.2%
TTL Premium:
124.9
Unsweetened Sparkling:
103.3
TTL Voss:
146.9
Voss Share of Premium:
3.4%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Apr 17, 2016
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$546.2M
12.8%
+$61.9M
14.2%
+$60.0M
30.9
$483.3M
+3.0
+$0.01
$1.05
99.8
(-0.0)
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$13.6M
36.6%
+$3.6M
36.0%
+$3.2M
2.1
$12.0M
+0.1
(-$0.01)
$1.66
55.7
+10.1
99.9
(-0.0)
61.3
+13.0
99.9
+0.0
61.6
+12.6 11
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Total VOSS Dollar Sales
$546.2M
12.8%
+$61.9M
$13.6M
36.6%
+$3.6M
Incr $ Sales
Incr $ Sales
$62.9M
3.0%
+$1.8M
$1.6M
41.3%
+$0.5M
Weeks of Support
Lifts
Weeks of Support
Lifts 48
+0.7
57.9
(-7.2) 11
+3.2
70.8
(-15.8)
Promo Price Per Vol
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
Promo Price Per Vol
$0.99
+$0.01
$1.60
+$0.01
115.7
(-22.9)
74.3
(-7.5)
59.8
(-32.3)
34.8
(-6.6)
309.5
+33.3
129.5
(-1.5)
(-11.6)
57.6
72.4
(-4.0) 12
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016

13. Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

14. Voss Average Price per Unit (FOOD)
Strictly Confidential
Voss Average Price per Unit (FOOD)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
270
205
178
157
150
159
154
149
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
-$0.01
$0.01
-$0.11
$0.03
$0.00
Promo Price/Vol
-$0.00
-$0.16
-$0.02
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.01
$0.02
-$0.00
-$0.01
-$0.10
$0.03
Promo Price/Vol
$0.05
-$0.02
-$0.23
$0.07
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

18. Volume by Price Threshold: Premium Brands (L-52, FOOD)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, FOOD)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Dollar Sales by SKU (FOOD)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$119,713
115.9%
$24,699
-22.1%
$15,515
-31.4%
$5,925
-57.2%
500ml
$3,392,264
27.5%
$1,566,363
27.8%
$882,397
23.8%
$292,987
17.6%
850ml
$3,203,580
27.7%
$1,468,558
20.9%
$799,223
11.7%
$271,668
9.7% 12
$128
0.0%
$19 $0 24
$5,715
163.1%
$3,152
49.7%
$1,643
-4.8%
$370
-62.4% 6
$1,700,251
121.5%
$982,588
174.5%
$547,523
175.1%
$186,879
164.6%
Still - Glass
VOSS STILL - Glass
375ml
$382,023
13.0%
$133,808
-2.3%
$68,051
-7.3%
$20,326
-19.0% 4
$469,210
6.3%
$225,863
7.8%
$125,262
$45,446
22.4%
800ml
$2,925,108
44.7%
$1,411,951
48.9%
$756,756
40.3%
$257,364
30.6% 2
$41,708
-33.4%
$10,055
-80.3%
$3,313
-86.5%
$780
-89.2%
-100.0%
Voss Still Total
$12,239,700
38.2%
$5,827,057
39.5%
$3,199,702
33.0%
$1,081,745
27.4%
Sparkling
VOSS SPARKLING - Glass
$284,852
38.7%
$127,963
35.3%
$70,395
34.9%
$22,635
17.4%
$242,417
6.6%
$118,592
10.9%
$71,736
28.4%
$24,976
43.4%
$802,641
31.2%
$387,322
31.9%
$218,100
34.3%
$77,845
40.7%
$25,162
-50.6%
$8,092
-80.4%
$2,295
-86.8%
$554
-87.5%
Voss Sparkling Total
$1,355,072
23.7%
$641,969
19.6%
$362,526
25.8%
$126,011
Total Voss
$13,594,772
36.6%
$6,469,026
37.2%
$3,562,228
32.3%
$1,207,755
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

21. Voss Retail Volume Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Volume Sales by SKU (FOOD)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
69738
122.0%
12318
-31.3%
7790
-40.6%
2953
-65.1%
500ml
27.9%
24.7%
615864
20.5%
200822
13.3%
850ml
26.3%
18.5%
545803
8.5%
185696
9.1% 12 56
0.0% 9 24
4501
84.4%
2500
46.3%
1413
12.8%
253
-62.4% 6
134.2%
679391
199.4%
384683
207.4%
133995
203.0%
Still - Glass
VOSS STILL - Glass
375ml
147450
13.7%
51206
0.2%
25154
-8.6%
7550
-22.0% 4
215903
4.2%
104007
7.9%
58899
8.6%
21386
18.4%
800ml
43.8%
808241
44.9%
414970
32.8%
145463
22.7% 2
28645
-31.4%
6105
-82.7%
1835
-89.8%
443
-91.4%
-100.0%
Voss Still Total
38.7%
38.6%
31.3%
698563
26.5%
Sparkling
VOSS SPARKLING - Glass
108050
33.4%
49105
32.2%
26795
29.9%
8595
16.3%
118408
3.1%
58515
6.7%
34605
24.2%
11719
431088
33.8%
209678
34.6%
117895
41677
40.5%
14908
-54.6%
4868
-82.2%
1283
-88.2%
301
Voss Sparkling Total
672453
22.0%
322166
17.0%
180578
22.8%
62292
28.7%
Total Voss
37.2%
36.7%
30.6%
760855
26.7%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016

22. Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 6 $0
$0.00
0.00 12
375 ml 1
$68,051
25,154
33,493
$2.71
$2.03
3.59
$18,938 4
$125,262
58,899
19,601
$2.13
$6.39
4.91
$25,495
San Pellegrino
750 ml
800 ml 2
$3,313
1,835
574
$1.81
$5.77
0.29
$11,547
$756,756
414,970
258,912
$1.82
$2.92
26.64
$28,402
Sparkling - Glass
Perrier
200 ml
$138,626
62,341
26,025
$2.22
$5.33
2.89
$47,886
*Can
250 ml 10
$2,564,132
2,214,256
443,005
$1.16
$5.79
71.49
$35,866
$2,851,580
2,479,900
496,153
$1.15
$5.75
73.12
$38,999
$47,522
33,674
67,393
$1.41
$0.71
9.47
$5,017
$2,193,955
1,310,456
436,993
$1.67
$5.02
57.67
$38,046
$525,817
406,434
154,088
$1.29
$3.41
25.21
$20,859
$95,838
60,556
91,832
$1.58
$1.04
12.09
$7,929 24
$39 33
$1.17
$18.52
0.02
$1,629
$1,485,356
1,129,371
428,169
$1.32
$3.47
51.23
$28,991
$70,395
26,795
35,679
$2.63
$1.97
5.26
$13,373
$71,736
34,605
11,516
$2.07
$6.23
3.91
$18,346
$1,314,715
1,153,829
770,888
$1.14
$1.71
61.07
$21,526
$1,439,489
1,268,851
847,736
$1.13
$1.70
59.55
$24,173
$608,672
466,218
176,753
$1.31
$3.44
29.53
$20,609
$2,224,038
1,973,513
1,318,530
$1.69
77.54
$28,684
$5,232,619
4,634,791
3,096,564
82.57
$63,369
$422,704
430,352
23,965
$0.98
$17.64
8.50
$49,714 15
$183,352
232,457
10,356
$0.79
$17.70
1.88
$97,528
$2,295
1,283
402
$1.79
$5.72
$7,844
$218,100
117,895
73,558
$1.85
$2.96
16.54
$13,189
1000 ml
$200,232
171,132
85,589
$2.34
6.27
$31,941
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 6 $0
$0.00
0.00 12
375 ml 1
$382,023
147,450
196,332
$2.59
$1.95
4.32
$88,436 4
$469,210
215,903
71,851
$2.17
$6.53
6.43
$72,931
San Pellegrino
750 ml
800 ml 2
$41,708
28,645
8,968
$1.46
$4.65
1.38
$30,150
$2,925,108
1,653,502
1,031,669
$1.77
$2.84
28.39
$103,019
Sparkling - Glass
Perrier
200 ml
$535,688
243,249
101,548
$2.20
$5.28
3.56
$150,447
*Can
250 ml 10
$10,802,541
9,497,601
1,900,181
$1.14
$5.69
74.26
$145,466
$11,606,021
10,252,876
2,051,289
$1.13
$5.66
75.18
$154,375
$200,186
148,689
297,572
$1.35
$0.67
17.37
$11,528
$9,817,955
5,897,543
1,966,631
$1.66
$4.99
61.02
$160,895
$2,153,088
1,654,132
627,117
$1.30
$3.43
25.71
$83,748
$415,566
271,384
411,550
$1.53
$1.01
16.91
$24,577 24
$244
197
$1.23
$19.54
0.04
$6,670
$6,793,535
5,192,004
1,968,400
$1.31
$3.45
60.68
$111,957
$284,852
108,050
143,876
$2.64
$1.98
5.88
$48,460
$242,417
118,408
39,405
$2.05
$6.15
4.75
$50,996
$5,891,279
5,323,633
3,556,789
$1.11
62.17
$94,764
$6,361,357
5,691,561
3,802,606
$1.12
$1.67
62.52
$101,750
$2,534,918
1,943,377
736,776
$3.44
29.98
$84,548
$10,437,557
9,702,593
6,482,428
$1.08
$1.61
78.74
$132,557
$23,771,364
21,083,438
14,086,118
$1.69
84.02
$282,930
$2,412,115
2,868,334
159,731
$0.84
$15.10
13.14
$183,576 15
$928,965
1,176,410
52,411
$0.79
$17.72
4.11
$226,047
$25,162
14,908
4,667
$5.39
1.41
$17,822
$802,641
431,088
268,969
$1.86
$2.98
18.17
$44,174
1000 ml
$864,028
741,480
370,841
$1.17
$2.33
7.60
$113,748
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$962,588
717,097
180,416
$1.34
$5.34
20.29
$47,431
Fiji 1
$30,544
18,529
28,067
$1.65
$1.09
2.89
$10,577
$2,411,430
1,685,690
425,973
$1.43
$5.66
56.85
$42,419
Voss
$15,515
7,790
11,813
$1.99
$1.31
0.89
$17,427
$547,523
384,683
96,783
$1.42
16.70
$32,791 12
$19 9
$2.09
$16.56
0.01
$1,383
500 ml
$117,672
83,813
83,868
$1.40
31.00
$3,796
$2,504,502
2,429,930
405,150
$1.03
$6.18
68.50
$36,562 24
$2,126
2,131 89
$1.00
$23.94
0.06
$37,634
$1,360,884
1,149,876
1,150,625
$1.18
51.68
$26,333
$344,025
365,893
15,252
$0.94
$22.56
3.21
$107,127
$6,723,542
6,254,385
1,042,813
$1.08
$6.45
88.16
$76,264
$882,397
615,864
616,265
43.74
$20,171
$1,643
1,413 59
$1.16
$27.88
$29,740
750 ml
$234,318
248,013
165,701
$1.41
23.25
$10,076
850 ml
$799,223
545,803
321,556
$1.46
$2.49
44.79
$17,844
1000 ml
$1,572,162
1,832,405
916,452
$0.86
$1.72
75.28
$20,885
$4,835,649
5,852,736
487,922
$0.83
$9.91
70.85
$68,250
$1,120
1,580 66
$0.71
$17.01
0.35
$3,191
$118,284
98,927
8,247
$1.20
$14.34
$337,426
$3,404,434
3,412,750
1,706,839
86.71
$39,260
$4,042,715
4,211,841
351,127
$0.96
$11.51
68.87
$58,701
1500 ml
$1,532,554
2,040,289
680,367
$0.75
$2.25
44.84
$34,176
$3,524,140
4,541,640
1,514,483
$0.78
$2.33
74.52
$47,291
Sparkling - Plastic
Perrier
$182,889
174,489
174,602
$1.05
21.05
$8,688
$2,754,198
3,116,615
519,643
$0.88
$5.30
65.11
$42,297 $0
$0.00
0.00
$796
596
0.86
$926
$240,190
269,083
11,216
$0.89
$21.41
5.95
$40,361
San Pellegrino
$157,807
105,508
105,576
$1.50
$1.49
15.82
$9,978
$4,188,271
4,506,732
375,711
$0.93
$11.15
56.02
$74,761
$789,310
969,628
40,417
$0.81
$19.53
10.78
$73,189
$1,307,732
1,603,305
801,871
$0.82
$1.63
55.56
$23,536
$4,632,829
5,574,559
2,788,038
$1.66
72.44
$63,956
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$3,109,883
2,212,377
556,617
$1.41
$5.59
24.44
$127,230
Fiji 1
$167,681
106,804
161,781
$1.57
$1.04
5.77
$29,076
$10,229,884
7,258,639
1,834,253
$5.58
64.60
$158,348
Voss
$119,713
69,738
105,757
$1.72
$1.13
1.14
$104,715
$1,700,251
1,164,313
292,932
$1.46
$5.80
17.51
$97,129 12
$128 56 7
$2.26
$17.93
0.01
$9,743
500 ml
$579,619
419,814
420,087
$1.38
39.48
$14,682
$9,562,180
8,985,407
1,498,164
$1.06
$6.38
71.05
$134,576 24
$11,404
12,651
527
$0.90
$21.63
0.13
$89,499
$4,821,450
4,001,034
4,003,639
$1.21
$1.20
65.13
$74,032
$1,055,224
1,070,843
44,636
$0.99
$23.64
4.47
$236,166
$26,608,973
24,614,023
4,103,972
$1.08
$6.48
89.17
$298,416
$3,392,264
2,415,983
2,417,556
$1.40
45.88
$73,932
$5,715
4,501
188
$1.27
$30.46
0.18
$32,308
750 ml
$1,293,364
1,505,299
1,005,710
$0.86
$1.29
24.88
$51,989
850 ml
$3,203,580
2,243,748
1,321,889
$1.43
$2.42
46.61
$68,729
1000 ml
$6,430,353
7,205,612
3,603,786
$0.89
$1.78
76.99
$83,518
$19,994,823
25,009,232
2,084,933
$0.80
$9.59
72.69
$275,052
$11,240
13,650
569
$0.82
$19.76
0.96
$11,764
$346,729
275,205
22,943
$1.26
$15.11
0.46
$755,876
$12,798,015
12,662,120
6,332,783
$1.01
$2.02
89.09
$143,656
$15,461,708
16,166,328
1,347,731
$0.96
$11.47
71.31
$216,839
1500 ml
$6,158,157
8,152,006
2,718,418
$0.76
$2.27
46.46
$132,538
$12,412,228
15,694,849
5,233,701
$0.79
$2.37
75.40
$164,620
Sparkling - Plastic
Perrier
$880,550
827,729
828,268
25.29
$34,820
$10,834,262
12,510,582
2,085,928
$0.87
$5.19
65.53
$165,334 $0
$0.00
0.00
$2,680
2,234
2,236
0.83
$3,223
$1,145,328
1,310,912
54,643
$20.96
7.29
$157,037
San Pellegrino
$685,596
461,541
461,842
$1.49
$1.48
22.76
$30,128
$17,928,508
19,012,096
1,584,973
$0.94
$11.31
58.42
$306,906
$3,384,899
4,234,146
176,493
$19.18
11.96
$282,974
$5,533,421
6,696,988
3,349,405
$0.83
$1.65
58.01
$95,395
$20,694,401
24,726,921
12,366,825
$0.84
$1.67
73.27
$282,454
Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$126,577,760
16.1%
$56,016,634
16.8%
$30,900,963
15.7%
$10,765,285
15.5%
Perrier
$95,092,694
14.7%
$43,735,767
17.4%
$22,418,153
13.8%
$7,640,665
12.3%
Fiji
$85,478,517
12.8%
$40,950,067
$22,878,879
14.2%
$7,841,716
San Pellegrino
$80,976,717
9.2%
$37,681,079
6.5%
$18,109,761
4.3%
$6,106,682
(0.5%)
Evian
$48,182,945
21.6%
$22,647,739
20.9%
$12,086,405
24.7%
$4,028,713
19.4%
Essentia
$13,967,756
66.6%
$6,926,508
69.9%
$3,877,695
74.1%
$1,366,581
71.5%
Voss
$13,595,747
36.6%
$6,469,429
37.2%
$3,562,475
32.3%
$1,207,814
27.8%
Eternal
$10,902,682
50.5%
$5,285,140
54.3%
$2,837,864
48.0%
$1,036,471
43.4%
Acqua Panna
$4,201,331
3.5%
$1,916,659
5.4%
$964,151
1.7%
$333,485
(2.3%)
Aqua Hydrate
$3,923,060
38.0%
$1,825,020
35.9%
$1,018,432
$348,186
33.6%
Gerolsteiner
$3,869,833
21.9%
$1,820,155
20.4%
$923,198
20.6%
$307,854
14.4%
Icelandic Glacial
$2,267,406
3.6%
$939,912
1.4%
$518,618
4.0%
$185,297
1.0%
Resource
$2,062,649
(26.1%)
$720,259
(32.8%)
$356,525
(38.4%)
$113,347
(46.4%)
Metromint
$2,054,567
(18.8%)
$828,482
(7.1%)
$448,284
(5.2%)
$146,133
(8.4%)
Volvic
$1,975,622
(2.1%)
$901,335
0.2%
$471,499
0.1%
$155,419
(5.0%)
Penta
$1,516,867
12.2%
$704,527
13.4%
$377,235
13.6%
$130,123
11.5%
Mountain Valley Spring Water
$888,243
36.4%
$443,900
64.1%
$240,838
68.3%
$87,378
71.4%
Saratoga
$688,078
(7.3%)
$296,946
(7.4%)
$147,734
$51,046
(3.7%)
Jana
$588,993
(14.9%)
$242,300
(22.3%)
$125,691
(23.2%)
$43,039
(13.3%)
Ferrarelle
$141,435
57.2%
$57,773
(0.6%)
$26,908
(22.2%)
$8,695
(30.5%)
Kiwaii
$103,130
(45.6%)
$26,024
(51.1%)
$6,978
(79.0%)
$3,125
(76.4%)
Appolinaris
$49,094
(92.3%)
$9,180
(92.4%)
$3,144
(91.8%)
$745
(94.8%)
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016

27. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
164,589,408
12.3%
71,651,766
14.3%
39,935,160
14.0%
14,129,115
15.7%
Perrier
89,956,476
16.0%
41,319,871
19.0%
20,920,729
13.8%
6,958,537
12.9%
Fiji
83,206,628
11.3%
40,191,059
14.7%
22,491,288
7,632,829
13.2%
San Pellegrino
80,694,044
9.8%
38,224,380
8.1%
18,032,447
5.5%
6,207,337
(1.2%)
Evian
54,325,127
20.9%
25,084,104
15.4%
13,477,262
22.3%
4,439,424
16.5%
Eternal
17,646,264
58.2%
8,634,552
61.7%
4,294,108
42.3%
1,604,541
39.0%
Essentia
17,513,669
62.8%
8,638,070
67.7%
4,822,302
72.2%
1,685,274
65.5%
Voss
8,616,843
37.2%
4,100,588
36.7%
2,237,152
30.6%
760,894
26.7%
Aqua Hydrate
4,120,360
43.2%
1,950,829
44.1%
1,102,673
46.5%
378,153
40.6%
Acqua Panna
3,994,195
3.1%
1,838,609
4.5%
919,503
1.8%
310,574
(9.2%)
Gerolsteiner
3,555,164
17.5%
1,655,529
15.9%
827,982
17.3%
271,628
6.7%
Resource
3,526,567
(26.4%)
1,187,636
(34.2%)
597,029
(39.1%)
191,753
(47.4%)
Icelandic Glacial
2,290,511
2.2%
920,630
(1.1%)
505,595
1.3%
182,702
(1.4%)
Volvic
2,252,432
1,027,524
1.9%
528,178
(1.3%)
168,713
(11.0%)
Metromint
1,391,341
(21.9%)
519,904
(12.4%)
280,242
(10.5%)
88,686
(15.0%)
Penta
1,231,085
12.8%
564,517
12.6%
308,442
11.6%
109,979
15.0%
Jana
877,979
(13.3%)
363,738
(23.2%)
189,852
(26.2%)
65,939
(15.7%)
Mountain Valley Spring Water
839,596
28.5%
408,284
46.8%
220,833
48.9%
81,011
50.0%
Saratoga
683,200
(11.3%)
286,202
(10.9%)
144,174
(2.5%)
50,101
(6.3%)
Ferrarelle
128,709
66.9%
53,116
7.1%
23,373
(19.9%)
7,430
(28.0%)
Kiwaii
100,838
(47.2%)
24,697
(48.5%)
5,859
(80.2%)
2,845
(77.6%)
Appolinaris
34,813
(93.2%)
6,425
2,234
(92.3%)
494
(95.2%)
Volume Equivalency = 500ml
One unit of volume represents oz.
Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016