1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI Analysis (Data Ending Dec 27, 2015: TOTAL US FOOD)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
10.8%
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015

3. Bottled Water Category Retail Unit Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
9.7%
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
% Unit Growth
37.7%
9.7%
21.9%
27.5%
5.9%
7.9%
5.7%
10.0%
0.6%
(14.8%)
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
% Unit Growth
38.6%
11.2%
13.0%
30.7%
8.8%
10.5%
16.3%
6.5%
(7.0%)
(12.9%)
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Dec 27, 2015

7. Voss Unit Sales (MM) Trends
Strictly Confidential
Voss Unit Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Dec 27, 2015
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Dec 27, 2015

9. Voss ACV Weighted Distribution by Region (L-4, FOOD)
Strictly Confidential
Voss ACV Weighted Distribution by Region (L-4, FOOD)
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015

10. Voss PDI & Dollar Share by Region (L-4, FOOD)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, FOOD)
West
Plains
Great Lakes
Northeast
TTL Premium:
112.7
Unsweetened Sparkling:
97.2
TTL Voss:
150.7
Voss Share of Premium:
2.8%
TTL Premium:
40.8
Unsweetened Sparkling:
114.4
TTL Voss:
36.3
Voss Share of Premium:
1.9%
TTL Premium:
76.4
Unsweetened Sparkling:
107.7
TTL Voss:
59.3
Voss Share of Premium:
1.8%
TTL Premium:
104.5
Unsweetened Sparkling:
128.8
TTL Voss:
77.1
Voss Share of Premium:
1.5%
California
South Central
Southeast
Mid South
TTL Premium:
70.3
Unsweetened Sparkling:
52.4
TTL Voss:
118.3
Voss Share of Premium:
3.2%
TTL Premium:
162.0
Unsweetened Sparkling:
98.2
TTL Voss:
175.2
Voss Share of Premium:
2.3%
TTL Premium:
122.4
Unsweetened Sparkling:
116.9
TTL Voss:
101.8
Voss Share of Premium:
1.7%
TTL Premium:
86.3
Unsweetened Sparkling:
73.7
TTL Voss:
77.9
Voss Share of Premium:
1.9%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Dec 27, 2015
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$635.8M
12.8%
+$72.2M
14.2%
+$70.1M
35.3
$563.3M
+3.1
+$0.01
$1.06
99.9
(-0.0)
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$12.4M
38.2%
+$3.4M
36.5%
+$2.9M
2.0
$10.9M
+0.0
(-$0.02)
$1.66
51.6
+7.4
99.8
(-0.0)
58.0
+12.9
99.8
(-0.1)
59.3
+13.8 11
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Total VOSS Dollar Sales
$635.8M
12.8%
+$72.2M
$12.4M
38.2%
+$3.4M
Incr $ Sales
Incr $ Sales
$72.5M
2.9%
+$2.1M
$1.5M
52.5%
+$0.5M
Weeks of Support
Lifts
Weeks of Support
Lifts 48
+0.7
128.5
+11.6 10
+2.4
98.9
+11.1
Promo Price Per Vol
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
Promo Price Per Vol
$0.85
+$0.02
$1.36
+$0.01
54.6
(-7.7)
110.4
+10.9
108.3
+22.3
170.7
+26.1
22.4
(-2.8)
106.5
+20.0
+9.4
129.8
+6.8
98.9 12
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015

13. Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$40,750
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

14. Voss Average Price per Unit (FOOD)
Strictly Confidential
Voss Average Price per Unit (FOOD)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
269
205
179
160
156
154
150
148
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
-$0.02
-$0.01
$0.00
-$0.07
$0.03
-$0.00
Promo Price/Vol
$0.01
-$0.05
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.01
-$0.02
$0.05
-$0.01
-$0.04
$0.02
-$0.00
Promo Price/Vol
$0.03
$0.04
$0.06
$0.00
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

18. Volume by Price Threshold: Premium Brands (L-52, FOOD)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, FOOD)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Dollar Sales by SKU (FOOD)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$127,063
256.6%
$28,104
46.2%
$9,496
2.4%
$2,870
1.8%
500ml
$3,163,017
28.9%
$1,459,250
$658,910
30.6%
$223,630
36.8%
850ml
$3,073,204
38.4%
$1,382,866
37.8%
$640,793
39.8%
$203,040
38.2% 12
$109
0.0% $0 24
$5,475
2144.3%
$2,525
1111.7%
$1,290
563.0%
$367
141.5% 6
$1,251,640
88.9%
$768,964
130.7%
$405,735
156.5%
$137,980
160.6%
Still - Glass
VOSS STILL - Glass
375ml
$389,408
13.2%
$198,791
34.4%
$73,952
18.4%
$19,577
-0.9% 4
$462,703
15.9%
$205,285
4.3%
$100,398
3.1%
$32,448
18.9%
800ml
$2,626,574
45.0%
$1,311,100
50.1%
$633,539
57.2%
$227,825
69.4% 2
$67,822
21.9%
$16,491
-35.0%
$5,813
-72.2%
$3,252
-69.2%
-100.0%
Voss Still Total
$11,167,015
39.9%
$5,373,484
44.0%
$2,530,035
47.6%
$850,990
52.4%
Sparkling
VOSS SPARKLING – Glass
$260,715
39.1%
$123,184
35.2%
$53,819
43.2%
$19,160
46.3%
$228,600
1.7%
$99,850
-2.9%
$47,954
-8.5%
$15,428
-9.3%
VOSS SPARKLING - Glass
$723,786
28.5%
$339,443
26.3%
$154,103
20.7%
$54,194
25.5%
$47,216
$11,255
-41.7%
$5,200
-66.3%
$2,644
-78.9%
Voss Sparkling Total
$1,260,318
24.8%
$573,733
19.0%
$261,076
11.9%
$91,426
6.5%
Total Voss
$12,427,333
$5,947,217
41.1%
$2,791,111
43.3%
$942,415
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

21. Voss Retail Volume Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Volume Sales by SKU (FOOD)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
75,377
282.10%
14,952
34.00%
4,734
-16.60%
1,399
-4.80%
500ml
2,277,447
31.90%
1,041,735
30.90%
463,417
30.50%
159,735
37.20%
850ml
2,168,289
37.90%
973,035
36.70%
452,856
38.60%
140,045
32.20% 12 47
0.00% 24
4,167
173.30%
1,954
211.40%
909
227.00%
277
113.90% 6
834,618
90.80%
526,262
142.60%
278,609
171.40%
92,744
171.20%
Still - Glass
VOSS STILL - Glass
375ml
149,708
12.10%
77,734
34.90%
28,941
18.90%
7,981
15.00% 4
212,437
10.80%
94,130
2.70%
46,670
2.00%
15,276
20.60%
800ml
1,507,249
47.20%
753,812
51.90%
381,092
58.60%
145,716
71.50% 2
47,963
26.10%
11,257
-30.20%
3,814
-72.20%
2,140
-70.60% %
Voss Still Total
7,277,303
41.40%
3,494,918
45.70%
1,661,089
48.90%
565,312
52.80%
Sparkling
VOSS SPARKLING – Glass
99,374
35.50%
45,851
27.60%
19,990
34.40%
7,333
48.00%
113,889
0.40%
49,888
-4.40%
25,072
-8.60%
8,097
-13.70%
387,673
31.40%
180,402
29.40%
82,711
25.60%
30,050
31.10%
29,278
25.80%
6,988
-46.00%
3,376
-68.90%
1,692
-81.40%
Voss Sparkling Total
630,215
24.80%
283,128
17.70%
131,149
10.20%
47,173
1.80%
Total Voss
7,907,517
39.90%
3,778,045
43.20%
1,792,238
45.20%
612,485
47.10%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015

22. Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$73,952
28,941
38,536
$2.56
$1.92
3.29
$22,501 4
$100,398
46,670
15,531
$2.15
$6.46
4.83
$20,806
San Pellegrino
750 ml
800 ml 2
$5,813
3,814
1,194
$1.52
$4.87
0.71
$8,229
$633,539
381,092
237,775
$1.66
$2.66
25.45
$24,891
Sparkling - Glass
Perrier
200 ml 6
$130,653
59,057
24,654
$2.21
$5.30
3.07
$42,598
*Can
250 ml 10
$2,365,671
2,168,467
433,844
$1.09
$5.45
70.73
$33,447
$2,588,850
2,387,689
477,704
$1.08
$5.42
72.06
$35,924
$37,889
28,528
57,092
$1.33
$0.66
9.34
$4,058
$2,172,508
1,311,350
437,291
$4.97
58.46
$37,162
$484,241
389,002
147,479
$1.24
$3.28
24.83
$19,500
$91,873
50,974
77,302
$1.80
$1.19
14.02
$6,554 24
$166
131 8
$1.27
$20.03
0.02
$10,044
$1,471,333
1,148,820
435,542
$1.28
$3.38
53.17
$27,671
$53,819
19,990
26,618
$2.69
$2.02
5.00
$10,765
$47,954
25,072
8,344
$1.91
$5.75
3.68
$13,018
$1,305,703
1,189,317
794,598
$1.10
$1.64
61.10
$21,370
$1,382,235
1,256,991
839,812
$1.65
59.19
$23,353
$579,217
464,665
176,165
$1.25
$3.29
28.38
$20,406
$2,280,711
2,163,142
1,445,223
$1.05
$1.58
76.11
$29,968
$5,705,566
5,306,527
3,545,359
$1.61
81.18
$70,283
$749,637
922,302
51,361
$0.81
$14.60
10.73
$69,875 15
$199,240
260,202
11,592
$0.77
$17.19
1.87
$106,689
$5,200
3,376
1,057
$1.54
$4.92
0.69
$7,586
$154,103
82,711
51,606
$1.86
$2.99
14.43
$10,682
1000 ml
$190,544
164,709
82,377
$1.16
$2.31
5.94
$32,085
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$389,408
149,708
199,338
$2.60
$1.95
4.24
$91,768 4
$462,703
212,437
70,698
$2.18
$6.54
6.75
$68,576
San Pellegrino
750 ml
800 ml 2
$67,822
47,963
15,016
$1.41
$4.52
2.02
$33,607
$2,626,574
1,507,249
940,417
$1.74
$2.79
28.10
$93,471
Sparkling - Glass
Perrier
200 ml 6
$510,405
231,995
96,850
$2.20
$5.27
3.81
$134,016
*Can
250 ml 10
$10,316,331
9,055,376
1,811,705
$1.14
$5.69
73.73
$139,927
$10,705,361
9,420,173
1,884,690
$5.68
74.51
$143,685
$212,561
167,069
334,356
$1.27
$0.64
21.12
$10,065
$9,791,310
5,900,766
1,967,706
$1.66
$4.98
61.47
$159,281
$2,088,619
1,605,157
608,550
$1.30
$3.43
25.83
$80,847
$430,252
279,196
423,398
$1.54
$1.02
17.62
$24,412 24
$166
131 8
$20.03
0.02
$10,055
$6,991,264
5,330,329
2,020,842
$1.31
$3.46
62.54
$111,795
$260,715
99,374
132,325
$2.62
$1.97
5.77
$45,208
$228,600
113,889
37,902
$2.01
$6.03
5.38
$42,514
$5,807,968
5,232,767
3,496,079
$1.11
61.99
$93,699
$6,339,603
5,656,117
3,778,925
$1.12
$1.68
62.50
$101,430
$2,493,293
1,917,155
726,835
32.60
$76,490
$10,304,842
9,567,256
6,392,008
$1.08
$1.61
77.44
$133,071
$23,809,430
21,162,398
14,138,873
$1.13
82.85
$287,397
$2,091,527
2,525,011
140,612
$0.83
$14.87
12.72
$164,368 15
$1,096,850
1,367,306
60,915
$0.80
$18.01
4.51
$243,331
$47,216
29,278
9,166
$5.15
2.28
$20,724
$723,786
387,673
241,881
$1.87
$2.99
17.40
$41,597
1000 ml
$882,416
754,772
377,489
$1.17
$2.34
7.24
$121,928
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$626,096
405,019
101,900
$1.55
$6.14
20.37
$30,730
Fiji 1
$40,498
26,101
39,536
$1.02
2.08
$19,481
$2,089,863
1,440,113
363,916
$1.45
$5.74
56.44
$37,030
Voss
$9,496
4,734
7,179
$2.01
$1.32
0.81
$11,681
$405,735
278,609
70,096
$1.46
$5.79
15.53
$26,128 12
$109 47
$2.30
$18.19
0.00
$39,366
500 ml
$113,495
80,302
80,354
$1.41
29.20
$3,886
$2,142,925
1,969,426
328,368
$1.09
$6.53
67.25
$31,864 24
$2,055
2,271 95
$0.90
$21.71
0.08
$25,993
$910,645
762,249
762,745
$1.19
48.24
$18,878
$224,590
223,912
9,333
$1.00
$24.06
2.86
$78,501
$5,651,780
5,267,171
878,212
$1.07
$6.44
87.31
$64,730
$658,910
463,417
463,719
$1.42
42.16
$15,627
$1,290
909 38
$34.03
0.09
$13,594
750 ml
$156,516
143,717
96,019
$1.63
21.09
$7,423
850 ml
$640,793
452,856
266,797
$2.40
43.09
$14,871
1000 ml
$1,255,646
1,345,335
672,851
$0.93
$1.87
74.58
$16,837
$4,318,374
5,351,586
446,143
$0.81
$9.68
69.88
$61,799
$2,672
3,455
144
$0.77
$18.55
0.32
$8,428
$56,037
46,528
3,879
$1.20
$14.45
0.22
$257,847
$2,466,726
2,470,232
1,235,452
$2.00
85.63
$28,808
$3,412,580
3,652,606
304,505
$11.21
67.31
$50,701
1500 ml
$1,379,837
1,844,852
615,196
$0.75
$2.24
44.25
$31,185
$2,657,928
3,347,334
1,116,223
$0.79
$2.38
73.66
$36,082
Sparkling - Plastic
Perrier
$163,157
155,504
155,605
$1.05
18.85
$8,654
$2,476,439
2,917,698
486,477
$0.85
$5.09
61.17
$40,484
$5,577
4,387
4,390
$1.27
1.11
$5,034
$468
358
359
$1.30
0.05
$10,019
$235,087
269,202
11,221
$0.87
$20.95
5.98
$39,333
San Pellegrino $0
$0.00
$149,009
100,381
100,447
$1.48
13.47
$11,061
$3,984,834
4,299,152
358,405
$11.12
55.62
$71,644
$718,833
909,956
37,930
$18.95
9.78
$73,527
$1,170,184
1,439,787
720,090
55.77
$20,981
$901,319
1,088,383
544,340
$0.83
$1.66
51.89
$17,370
$4,691,311
5,868,181
2,934,889
$0.80
$1.60
69.60
$67,406
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$2,641,204
1,806,661
454,542
$1.46
$5.81
22.52
$117,276
Fiji 1
$179,221
118,397
179,341
$1.51
$1.00
5.31
$33,720
$10,195,421
7,254,307
1,833,159
$1.41
$5.56
64.06
$159,151
Voss
$127,063
75,377
114,309
$1.69
$1.11
1.03
$122,987
$1,251,640
834,618
209,984
$1.50
$5.96
16.51
$75,828 12
$109 47
$2.30
$18.19
0.00
$46,583
500 ml
$577,224
427,482
427,760
$1.35
38.80
$14,877
$8,620,439
7,998,721
1,333,651
$1.08
$6.46
70.90
$121,582 24
$14,573
15,712
655
$0.93
$22.25
0.17
$87,107
$5,189,914
4,449,123
4,452,020
$1.17
63.95
$81,160
$882,723
860,552
35,871
$1.03
$24.61
4.19
$210,465
$25,512,578
23,643,659
3,942,180
$6.47
88.63
$287,851
$3,163,017
2,277,447
2,278,929
$1.39
45.24
$69,918
$5,475
4,167
174
$1.31
$31.52
0.16
$33,747
750 ml
$1,269,387
1,562,058
1,043,631
$0.81
$1.22
22.89
$55,445
850 ml
$3,073,204
2,168,289
1,277,433
$1.42
$2.41
45.29
$67,860
1000 ml
$6,471,293
7,498,222
3,750,132
$0.86
$1.73
77.06
$83,976
$19,277,747
24,403,003
2,034,394
$0.79
$9.48
72.28
$266,723
$13,296
15,472
645
$20.62
0.86
$15,513
$255,909
196,117
16,350
$1.30
$15.65
0.45
$574,543
$12,755,436
12,776,748
6,390,113
$2.00
88.06
$144,843
$14,787,237
15,608,353
1,301,214
$0.95
$11.36
71.22
$207,638
1500 ml
$5,678,428
7,393,291
2,465,412
$0.77
46.02
$123,392
$11,240,978
14,257,599
4,754,426
$2.36
74.40
$151,096
Sparkling - Plastic
Perrier
$894,220
835,869
836,413
$1.07
24.85
$35,983
$9,876,590
11,371,115
1,895,941
$0.87
$5.21
62.29
$158,569
$30,823
26,297
26,314
1.21
$25,439
$2,205
1,998
1,999
$1.10
0.07
$32,308
$1,147,444
1,323,176
55,154
$20.80
6.31
$181,864
San Pellegrino $0
$0.00
$654,491
441,128
441,415
$1.48
21.34
$30,664
$17,180,068
18,086,029
1,507,770
$11.39
58.54
$293,471
$3,254,720
4,029,364
167,957
$19.38
10.86
$299,806
$5,387,911
6,477,042
3,239,402
$0.83
$1.66
57.63
$93,492
$4,759,940
5,682,019
2,841,783
$0.84
$1.67
54.19
$87,840
$20,512,057
24,372,502
12,189,567
$1.68
70.38
$291,440
Source: IRI Infoscan, Total US FOOD Data Ending Dec 27, 2015
*Units = Actual packages scanned
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$121,380,554
18.6%
$56,468,240
17.4%
$25,218,476
18.4%
$7,941,620
20.2%
Perrier
$91,129,209
12.4%
$43,893,948
18.1%
$20,859,582
19.7%
$7,048,650
21.3%
Fiji
$81,604,745
14.3%
$37,698,198
15.1%
$17,863,632
17.0%
$5,795,601
15.2%
San Pellegrino
$79,753,771
11.8%
$37,687,094
10.4%
$18,667,293
8.6%
$6,843,593
7.0%
Evian
$45,370,520
17.6%
$21,580,834
21.4%
$10,199,005
16.6%
$3,398,860
17.5%
Voss
$12,428,453
38.2%
$5,947,596
41.1%
$2,791,277
43.3%
$942,471
46.3%
Essentia
$11,903,973
70.1%
$6,236,184
61.3%
$2,963,440
59.4%
$960,023
61.7%
Eternal
$9,492,181
47.5%
$4,635,772
47.6%
$2,125,250
48.7%
$676,050
44.5%
Acqua Panna
$4,180,764
1.7%
$1,946,110
$947,294
11.1%
$324,693
10.5%
Gerolsteiner
$3,664,012
20.9%
$1,834,288
$913,845
18.5%
$308,017
17.7%
Aqua Hydrate
$3,577,186
39.7%
$1,684,792
35.1%
$781,410
33.4%
$265,660
40.4%
Resource
$2,344,304
(17.6%)
$942,033
(26.2%)
$381,934
(21.2%)
$113,165
(28.7%)
Icelandic Glacial
$2,247,568
9.3%
$972,628
(6.7%)
$431,162
(2.1%)
$142,807
(0.1%)
Metromint
$2,088,923
(25.2%)
$950,911
(16.8%)
$395,951
(10.2%)
$113,630
(10.5%)
Volvic
$1,972,606
1.2%
$873,041
(5.1%)
$425,290
(0.8%)
$144,126
6.2%
Penta
$1,450,388
8.1%
$673,209
8.5%
$322,244
7.5%
$103,097
8.0%
Saratoga
$901,339
(4.8%)
$407,156
(16.5%)
$176,337
(24.0%)
$59,238
(25.1%)
Mountain Valley Spring Water
$758,031
15.5%
$413,996
37.9%
$188,936
44.9%
$65,158
52.2%
Jana
$642,269
(3.2%)
$263,859
(17.2%)
$119,943
$40,550
(20.2%)
Ferrarelle
$148,735
169.2%
$65,514
82.0%
$32,833
39.9%
$10,414
35.6%
Kiwaii
$131,004
(46.3%)
$51,618
(38.2%)
$21,524
(15.6%)
$6,368
0.5%
Appolinaris
$105,234
(88.1%)
$20,035
(93.9%)
$7,687
(92.4%)
$1,118
(95.9%)
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015

27. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
158,633,029
14.1%
72,642,871
12.4%
32,056,761
14.7%
9,840,634
16.5%
Perrier
85,927,590
12.9%
41,904,017
19.6%
20,229,677
21.8%
6,901,783
25.4%
Fiji
79,777,874
14.0%
36,829,904
14.9%
17,525,211
18.1%
5,662,634
16.7%
San Pellegrino
79,134,496
11.3%
37,904,602
11.2%
19,255,394
11.0%
7,237,430
7.6%
Evian
51,756,692
24,238,616
19.1%
11,308,695
10.4%
3,718,794
12.1%
Eternal
15,128,794
57.2%
7,169,888
53.1%
3,284,002
60.5%
990,075
41.4%
Essentia
14,901,209
64.3%
7,785,649
56.2%
3,697,209
55.1%
1,168,005
54.2%
Voss
7,908,124
39.9%
3,778,249
43.2%
1,792,332
45.2%
612,515
47.1%
Resource
4,007,624
(17.5%)
1,581,024
(27.2%)
624,273
(20.6%)
177,445
(31.8%)
Acqua Panna
3,986,529
0.5%
1,866,168
6.9%
917,302
10.5%
325,916
6.8%
Aqua Hydrate
3,684,891
41.6%
1,740,827
38.9%
820,215
39.3%
284,180
50.8%
Gerolsteiner
3,404,258
16.8%
1,713,842
14.4%
872,564
13.4%
298,187
10.9%
Icelandic Glacial
2,290,240
9.4%
966,160
(11.9%)
429,117
(2.9%)
141,898
(2.5%)
Volvic
2,252,980
2.1%
1,009,801
0.6%
491,851
3.8%
170,357
16.3%
Metromint
1,438,013
(26.8%)
675,669
(16.5%)
269,377
(9.3%)
67,714
(19.5%)
Penta
1,181,817
10.7%
543,130
9.0%
252,293
5.5%
80,065
7.7%
Jana
972,030
2.2%
387,958
(14.7%)
179,095
(11.3%)
62,508
(15.5%)
Saratoga
873,421
(10.8%)
392,024
(22.1%)
168,386
(28.0%)
55,292
(28.8%)
Mountain Valley Spring Water
742,504
386,963
30.9%
178,391
37.6%
62,142
40.2%
Ferrarelle
133,046
178.2%
60,312
86.3%
32,050
51.6%
10,443
46.6%
Kiwaii
126,144
(52.3%)
51,041
(39.7%)
21,540
(13.3%)
6,189
4.6%
Appolinaris
78,319
(89.1%)
13,641
(94.8%)
5,291
(93.6%)
875
(95.9%)
Volume Equivalency = 500ml
One unit of volume represents oz.
Source: IRI Infoscan, Total US FOOD , Data Ending Dec 27, 2015