1. Imagine your brand everywhere researching buyers look
Imagine your brand everywhere researching buyers look. Could anyone else credibly claim to lead your Industry?

2. How? Today’s Customers Are Scattered
Getting messages out to potential customers is harder than ever

3. Messaging Options Seem Infinite
LinkedIn
Snapchat
Facebook
Conferences
Twitter
Road shows
Billboards
Video
Banner ads
Blogs
Search Engines
News outlets TV
Custom Apps
Radio
Articles
White papers
Pinterest
Case studies
Instagram
How can any organization hope to reach potential clients with so many choices?

4. Moreover, Most Marketing Ignores Editorial Environment
“Frame of mind” marketing allows sneaker companies to target engrossed readers of running magazines
Focused marketing is welcomed while unfocused ads are avoided

5. This Explains Ad Blocking Growth
Grew 34% last year in the US
70 million US people to block ads in 2017
200M+ globally in 2015
iOS9 allowed 1 billion more to block
Users want to see clean pages, with minimal marketing

7. But they WANT to Discover You
94% of B2B buyers research online
81% of buyers research online before big purchases
Almost all consumers (97%) use online media to shop locally

8. So How can You be Found?

9. Flexible, Customizable
News
Articles
How to
Vital info
Research
Case studies
Content Driven
Online
Communities (OCs)
A coffee community might bring people together who are seeking new blends and brewing machines to purchase
A sponsor is immediately associated with subject leadership which builds trust.
Soon, something social will turn into a profitable engine

10. Any Topic: Food, Health, Consumer
This OC Focuses on The Food Safety Modernization Act

12. Exceed Business Objectives
Becomes vital industry resource
Conveys leadership & provides market validation throughout sale process
Viral sharing & SEO drives traffic
Focused marketing messages are welcomed
Turnkey: Expert Designers & Editors provided
Minimizes ad blocking

13. Just One Sponsor got through
Marketing Challenges
Just One Sponsor got through
At first glance, this page we just saw, seems sponsor-free but it is not
The second result is the only sponsored result on the page

14. Content Community Name
The search link leads to an online community built for a sponsor on specifically requested subject matter

15. Before Ad Blocking
Moreover, an OC allows control of the page so sponsors are able to get their message through even the most aggressive ad-blockers Here, we see an OC page before ad blocking is turned on

16. And After This page shows ad blocking turned on
Properly designed sponsor messages can get through

17. What’s the value of being the sole industry player reaching ad-blocked users,

18. The fast-growing 20+% of Internet viewers your competition can't get to?

19. Just One Solution Reaches ALL Internet Users!
News
Articles
How to
Vital info
Research
Case studies
Flexible, Customizable
Content Driven OCs

20. Promoting Your Brand While Prospects are Most Receptive

21. Can also promote your partners
More Benefits
Online Communities
Thought-leadership = Leadership
Controlling the venue for industry conversation is invaluable
Marketing through education!
Can be partner-supported
Builds an ecosystem which can’t live on corporate sites
Can also promote your partners
Partners can be brought in to Build an ecosystem

22. And Corporate Initiatives
OCs are also able to support other initiatives within an organization such as lead generation or seminars

23. Control Marketplace Conversations
Your company can help shape the future of the market you serve

24. Control Marketplace Conversations
Your company can help shape the future of the market you serve

25. Imagine Steering Industry Budgets Towards your Future Product Mix

26. Instant Marketplace Leadership
Any Topic
Any Target
Online Community
Any Industry
Any Location
An OC is an instant targeting solution on any topic, in any market, in any geography

27. Proprietary Content Yields Results
High organic rank with no per-click spend
80% likelihood of first page search rank
50+% chance of first position!
Search results reinforce sponsor’s leadership
OCs can get more traffic than major industry news sites
Can target local search areas: NYC, Paris, etc.

28. Your OC is Virally shared
Your OC is Virally shared. No need to pay extra for social network/search ads.
Hit them while they are learning about your industry
Content can be virally spread without extra cost

29. An OC Covers All of These
LinkedIn
Snapchat
Facebook
Conferences
Twitter
Road shows
Billboards
Video
Banner ads
Blogs
Search Engines
News outlets TV
Custom Apps
Radio
Articles
White papers
Pinterest
Case studies
Instagram
How can any organization hope to reach potential clients with so many choices?

30. The Complete Solution to Accelerate Marketplace Leadership
Organic SEO, viral sharing, more traffic
Marketing through education
Control market conversations
Support your corporate initiatives
Built in weeks
Low fixed monthly cost

31. Thanks Rich Tehrani, CEO, TMC www.tehrani.com @rtehrani