1. Carton Council Survey Research Findings
Survey Conducted: December 2017

2. Project Background 2017 Methodology A 10-15 minute online survey
6,936 interviews were conducted with those who reported access to curbside recycling programs in their area
Recruitment was conducted for those in states with 30% or greater access to food and beverage carton recycling as reported and monitored by Resource Recycling Systems
The goal was to identify key knowledge, attitudes and beliefs about food and beverage carton recycling among the American public
Research was designed to guide continued activity and outreach regarding carton recycling
The survey included questions from a survey to highlight potential trends in awareness, attitudes and recycling behaviors
Questions were fielded in December 2015 and again in December 2017

3. Belief in the importance of recycling continues to trend upwards

4. Overall, recycling of common recyclables is on the rise

5. Altruism, the environment and social responsibility continue to drive recycling
Base: Asked of those who always or occasionally recycle their food and beverage cartons.

6. Respondents were more likely to indicate a relationship between environmental responsibility and brand loyalty than in previous years
Jun-13

7. Recycling and environmentally responsible behavior for brands are increasingly expected

8. Product packaging remains the most frequently cited source for product recycling information, but to a lesser degree than previous years

9. State-By-State Breakdown
Top States That Report They Recycle
Their Cartons Most Often
States That Have the Most Supportive Outlook on Recycling
Rhode Island
New Jersey
Wisconsin
New Hampshire
Pennsylvania
Rhode Island
New Hampshire
Connecticut
Massachusetts
Delaware

10. For questions about the research, please contact:
Kate LaVail, Ph.D.