1. Perspectives, Tools, and Techniques
BUS 347 Consumer Behaviour
Library Research
Perspectives, Tools, and Techniques
BUS 347: Consumer Behaviour
Mark Bodnar

2. Researching in Academic Business Journals
Assumptions
Some experience searching for academic journal articles (e.g., BUS 272)
Already fairly proficient with the 4 Steps approach?
If not... spend 6 minutes here:
Only 4 Steps:
Researching in Academic Business Journals
BUS 347: Consumer Behaviour
Mark Bodnar

3. Metaphors 1 Playing darts... blind? BUS 347: Consumer Behaviour
Mark Bodnar

4. A scavenger hunt in a dense fog?
Metaphors 2
A scavenger hunt in a dense fog?
BUS 347: Consumer Behaviour
Mark Bodnar

5. Vote! #2 Foggy #1 scavenger hunt Blind darts #3 Other?
BUS 347: Consumer Behaviour
Mark Bodnar

6. Spying on a conversation?
Metaphors
Spying on a conversation?
BUS 347: Consumer Behaviour
Mark Bodnar

7. Spying on a conversation?
Metaphors
Whose ideas are being discussed the most?
Which ideas cause excitement and lots of further discussion, and which are largely ignored?
Spying on a conversation?
Explore References
& Cited by/Times cited
BUS 347: Consumer Behaviour
Mark Bodnar

8. Spying on a conversation?
Metaphors
Do some people occasionally pause and sum up everything that has been said so far?
Spying on a conversation?
Look for Literature Review articles on the topic.
BUS 347: Consumer Behaviour
Mark Bodnar

9. Spying on a conversation?
Metaphors
Are some people listened to more than others?
Spying on a conversation?
Maybe they are known experts, or maybe they are publishing in the highest quality journals?
BUS 347: Consumer Behaviour
Mark Bodnar

10. Spying on a conversation?
Metaphors
Do some people just confirm what has been said before without adding any substantial new information?
Do some people take the conversation into completely new areas?
Do some people provide strong counter arguments?
Spying on a conversation?
BUS 347: Consumer Behaviour
Mark Bodnar

11. More? BUS 347 Research Guide
Tools & Techniques
Business Source Complete
Main business article database
“Times Cited in this database” feature
More? BUS 347 Research Guide
PsycInfo
Covers marketing + applied psychology journals
“Times Cited in this database” feature
99% academic research articles
Can limit to literature reviews
Google Scholar
Best for Stage 2 searches: especially cycling by Times Cited
BUS 347: Consumer Behaviour
Mark Bodnar

12. Tools & Techniques Tool (Google Scholar, Business Source, PsycInfo…)
keyword
All the information in the world! A
keyword
All the info on your topic (not to scale) A B W
Cycle your search
Authors
Subjects
References
Times cited
BUS 347: Consumer Behaviour
Mark Bodnar

13. Tools & Techniques
[Limiting search to peer-reviewed journal articles.]
Link to this search:
BUS 347: Consumer Behaviour
Mark Bodnar

14. Roadblocks Finding too little?
Think indirectly: Is your topic a mix of 2+ streams of research?
Think broadly: Are you focusing your topic too soon?
Finding too much?
Scan for a subtopic that interests you. (Books!)
Ask for help!
BUS 347: Consumer Behaviour
Mark Bodnar

15. Questions?
BUS 347: Consumer Behaviour
Mark Bodnar