1. Factors That Influence Buying Decisions
Consumer Spending
Factors That Influence Buying Decisions

2. Smart Buying Strategies
Timing Purchases
Store Selection
Brand Comparison
Smart Buying Strategies
Label Information Research
Price Comparison
Warranty Evaluation

3. Smart Buying Strategies
Consumer Spending
Smart Buying Strategies
Avoid impulse buying.
impulse buying
purchasing items on the spur of the moment

4. Smart Buying Strategies
Consumer Spending
Smart Buying Strategies
Know how to calculate and use unit pricing.
unit pricing
Using a standard unit of measurement to compare prices of packages that are different sizes

5. Smart Buying Strategies
Consumer Spending
Smart Buying Strategies
Save Money on Purchases
Discount Coupons
Manufacturers’ Rebates
rebate
a partial refund of the price of a product

6. More on Warranties
Warranty—a written guarantee from the manufacturer that states the conditions under which the product can be returned, replaced, or repaired
Implied warranty—guarantees that a product is fit for its intended use
Full warranty—states that a defective product will be fixed or replaced at no charge during a certain amount of time
Limited warranty—covers only certain aspects of the product

7. Smart Buying Strategies
Consumer Spending
Smart Buying Strategies
Service contracts are sometimes called extended warranties, but they are not really warranties. DON’T BUY THEM!
service contract
a separately purchased agreement that covers the costs of repairing an item

8. Watch out when you hear:
You can get something for nothing
You will receive a free gift if you reply now
You have been specially selected
You can make high earnings with no experience (or little effort)
You may attend a demonstration with no obligation to buy
If you don’t decide now, you will lose a golden opportunity
You may buy a high-quality product for an incredibly low price
To receive a prize you must send money or supply a credit card number