1. Unity Identity Project AT&T Connect Call October 20, 2011

2. Agenda Welcome and Prayer Branding Updates: Next Steps
New Group Launching this Month
Toolkit Totally Revised
Your Branding Team
Web Service Bureau
Print Service Bureau
Marketing for Christmas
Next Steps
Closing in Prayer

3. from How to Let God Help You
Prayer
“… it would appear that Spirit has taken a hand and is insisting that you [we] look a little deeper into this storehouse of Mind and Substance and Love, and launch out in a different course of action and service and growth.”
Myrtle Fillmore
from How to Let God Help You

4. Unity Worldwide Ministry Staff
John Lombardo Media Specialist
Debbie Allen Branding Coordinator
Kristen Preud’homme Communications Director 4

5. Branding is now one year old!
Program is now complete with print & web partners
110 ministries (with new group)
2 regions
3 national organizations
New group launching
Newly refined Participant Toolkit

6. New Group of Ministries Joining
Our next branding group is launching this month.
Our next call on November 10 will welcome our next group
We will be going over:
the newly revised Participant Toolkit. We will a link to the toolkit after this call. Please download and read through it!
private resource page,
private Facebook page
Attendance is encouraged because we will be going over the toolkit and many changes have been made.
We will be going over:
the participant toolkit
private resource page
private Facebook page
Attendance is encouraged because we will be going the toolkit and many changes have been made. This will be especially helpful to those new member on your branding team.

7. Participant Toolkit Refined
With your input and feedback, along with newly added information the toolkit has been totally revamped. You can find it on under “Download Center: Participant Tool Kit” Please print, read and share the toolkit with your branding team.
Updates include:
information about the web service bureau
Image information
Marketing research and information completed to date
Reorganization of all of the concepts to where they flow for ministries to employ with ease
Participant Toolkit you can access the toolkit from our information resource website: You may wish to print out the updated pages and insert them into your toolkit

8. Your Branding Team Do you have a branding team? Who are they?
Who is the champion of the team?
Educate the new members of your board and team (View or review the Chuck Pettis DVD included with your Participant Toolkit.)
Do you have a “Roll Out Plan” pg. 37
January’s call will focus on “Catching the Vision” to explore what our new identity can look like and feel like in your ministry.
Do you have a branding team?
Who are they? Board members, office staff or those involved in your PowerPoint, newsletter, bulletins, press releases, graphic layout, outreach, young adults?
Who is the champion of the team? It may be a good idea not to have the minister to be the champion.
Educate your new members of your board/team by viewing the Chuck Pettis Video, have you shared with them the resource page found at the Facebook page, share the Toolkit.
Review the “Roll Out Plan” pg. 37
January’s call will focus on “Catching the Vision” to explore what our new identity can look like and feel like in your ministry.

9. Temporary Branding Sign
Sharon Clements and Unity Kitchener ordered a temporary banner for their sign while fund raising for new signs

10. Let’s Begin with Prayer
Web Service Bureau Update
OneEach is our web service partner!
Currently 17 ministries are using the service
There are 4 color combinations
Next Demo date: Wed., Oct. 26 1:00 p.m. CDT
For more information visit:
Phil Chadwick
Co-owner
OneEach Technologies

11. Let’s Begin with Prayer
Print Service Bureau Update
Now Available : Name Tags and Polo Shirts
Fast, professional look for high-turnover and volunteer crews
Printable inserts slip in and out as your volunteers change
Durable acrylic construction with metal backing and magnetic holder
Polo shirts are available in black and white
Fast, professional look for high-turnover and volunteer crews
Printable inserts slip in and out as your volunteers change
Durable acrylic construction with metal backing and magnetic holder
Polo shirts are available in black and white

12. New Products Coming We are preparing new items for MiPrintShop:
16 more bulletins for:
Christmas, Thanksgiving and Easter
All occasions note cards:
Some seasonal
Blank inside
Customized logo on back

13. MORE ABOUT U-GROUP BUYS
Hello Branding Friends!
MORE ABOUT U-GROUP BUYS
Why Is U-Group Important to Your Branding Program
Group buying power allows deep discounts!
U-Group buying means more collateral materials!
Advance planning and budgeting with these offers!
Your local designator can be used on most all purchases!

14. MORE ABOUT U-GROUP BUYS
How Does U-Group Work?
Open to branding members only!
Monthly offers from MiPrintShop.com are sent by !
Approximately 4 weeks to place order before deadline!
Local designator available on MOST all items!

15. MORE ABOUT U-GROUP BUYS
What Is the Timeline for Receipt of Purchase?
Clock starts ticking the day after the deadline posted!
Most all orders can be shipped within the week or less!
You will be notified of the ship date with in 48 hours!
There are NO minimum number of branded ministries participating to get these special offers. Once you place your order it is a guaranteed deal!

16. MORE ABOUT U-GROUP BUYS
Holiday Special U-Group Buy
Special items just for holiday giving!
Orders placed by deadline will assure delivery for holiday giving!
Clothing, jewelry and other exciting Christmas gifts!
Items available will be for board members, teachers, volunteers, staff, class and special members, etc! Excellent savings on these items also!

17. MORE ABOUT U-GROUP BUYS
End of the Year Special U-Group Buy
Address your 2012 Basic Needs for Printing
Envelopes— Letterheads— Business Cards and many more items will be available
Find out your total dollar outlay for needed items!
Calculate your needs for 3-6 or even 12 months on a particular item
Offer it up to a potential end of year donator!
Possibly find a member that wants to give a special year-end donation. This donation can be earmarked for these end-of-the-year items. We will give you a receipt dated 12/31/2011 for your purchase. Your member contributes and provides your ministry a great way to save!

18. MORE ABOUT U-GROUP BUYS
End of the Year Special U-Group Buy
What did you spend in 2011 for these items?
Suggested approach to a year-end Special U-Group Buy. This is rough but you get the idea!
2011 Purchases
2012 Projected Need
My Gift Amount Is
Donator Name
________________________________
________________
________________________________
________________
________________________________
________________
________________________________
________________
Envelopes
Letterheads
Bookmarkers
Signage
Brochures
Bulletins
Offering Envelopes

19. Next Steps Next call November 10—We will welcome our next test group
1 Year Survey – A link will be provided in the that follows call, avail until Nov 14
No December call
January’s call will focus on “Catching the Vision” to explore what our new identity can look like and feel like in your ministry
If you have a newsletter that employs the imagery, color pallet, language and logo please send a copy to
Kristen

20. Close in Prayer Thank you for your input and participation.
Kristen
Thank you for your input and participation.
We love you, bless you and
we behold the Christ in you.